A large part of any public relations or marketing job is reaching audiences that align with your brand’s goals. One audience that has captivated and polarized brands in the modern era is Gen Z.
The information and product discovery process is changing quickly thanks to an evolving organic search landscape and AI. Getting brand and product mentions in the sources these technologies use will be paramount to driving visibility for your products. While media landscapes may be experiencing volatility and consolidation, they will continue to be hugely impactful in their traditional capacity but also in this new role as trustworthy sources for automated recommendations. This means that a robust PR and earned media strategy is more important than ever in driving brand and product visibility.
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Our job as PR professionals is to drive the most visibility for our clients, to the most relevant audiences. One of the ways we approach this at Verde is through the lens of the customer journey. This full-funnel approach not only helps us tailor our pitching to be most effective, but it also helps drive the best results for all KPIs, from awareness to sales.
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