Why PR is more important than ever in an AI world
The information and product discovery process is changing quickly thanks to an evolving organic search landscape and AI. Getting brand and product mentions in the sources these technologies use will be paramount to driving visibility for your products. While media landscapes may be experiencing volatility and consolidation, they will continue to be hugely impactful in their traditional capacity but also in this new role as trustworthy sources for automated recommendations. This means that a robust PR and earned media strategy is more important than ever in driving brand and product visibility.
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ChatGPT's impact on the media landscape: navigating the future of AI and journalism
We interview ChatGPT on the media industry and how it is changing the game for journalism, writers, and consumers. Explore how ChatGPT is revolutionizing content generation, data analysis, personalization and more. Get a glimpse into the future of AI in media and communication with our expert take on the topic.
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How to combat knock-off products
Here are steps your brand can take to combat knock-off and imitation products by companies who are trying to cash in on your success and investment in research and development.
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how to boost your PR efforts by creating “PR magnet” content
Relationships, list building, tailored pitches, and most importantly outreach - these are the mainstays of traditional PR campaigns, but what if we told you that your owned content efforts can support and enhance your program PR passively?
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YouTube video SEO uploading checklist
Whether you are looking to optimize the reach of branded content, or building an entire video strategy around search, following a step-by-step SEO checklist will help to ensure that you’re leaving no stone unturned.
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5 reasons you should update your listicles every year
We share the best ways to make the most out of your listicles and keep your readers (and Google) well-informed with the newest gear on the market.
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how to write an SEO-optimized holiday gift guide, plus keyword research
Follow along and we’ll break down our tips for creating the best gift guides in your space, and we’ll even start the keyword research for you, suggesting some of the top searched and trending topics are heading into the gifting and holiday season.
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how to create and optimize a YouTube channel for your brand
A guide for how to set up and optimize a YouTube channel for your brand. This guide walks you through, step-by-step, and provides examples and additional resources for creating a branded experience on YouTube.
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