Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Outdoor brands saw huge wins in direct-to-consumer web sales this Cyber Season, with one of Verde’s internal reports showing as much as 50% revenue beats to last year from Black Friday to Cyber Monday across outdoor industry brands. This bucks the many months-long trends of slow sales and traffic.
Read MoreLearn more about the high-level website traffic trends in the outdoor industry as we look back at Q4 and lay out some important areas to watch in 2022.
Read MoreUncertainty, in several forms, has driven down traffic across the market, however, conversion rate remains a bright spot. How can you tune up your brand and business to deal with these market conditions? We’ll break down our recommendations by traffic channel.
Read MoreWeb traffic across the outdoor industry remained down significantly in Q3, as we continue to see comps to the COVID-inflated 2020, a trend we expect to continue. Learn about where this traffic is coming from, and more inside.
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