insights to cue up the best possible 2021
Your Digital Marketing Strategy for 2021, Consumer Behavior Trends, E-commerce and the Future of Retail, Budgeting for 2021 and much, much more.
September is a pivotal month for specialty businesses. It’s time for budgeting, strategic updates, seasonal changeover, and typically a short breather for retailers as kids are back in school (in some places) and families are settled at home (basically everywhere).
And this September? Well, let’s just say it’s keeping pace with the rest of 2020. So here at Verde, we spent the month working on observations and solutions to support you, our beloved specialty brands and retailers, to close out this year on the best possible note and to power strong into 2021.
There’s a lot of Verde content to choose from this month, so please feel free to download, share and add to your playlist for later. Everything is organized by category below. And while you’re at it, don’t forget to subscribe to Channel Mastery and the Verde YouTube channel so you never miss new info.
Webinars
consumer behavior reports
channel mastery
Episode 147: 2020 Holiday Summit, three-part interview with David Howell, Ryan Riggs and Kelly Ramirez - September 22
David, Ryan and Kelly are absolute knock-outs when it comes to specialty business and they’re offering up tips and guidance for all of us leading into the holiday season and finishing 2020 as strongly as possible. Each of these speakers brings a unique perspective on how consumer behavior trends and a surge in e-commerce will be reshaping the holiday season this year. Tune in at Channel Mastery.
Episode 146: The inside line on the launch & experience of the Multi-Channel Marketing Academy - September 12
Kristin chats about the Multi-Channel Marketing Academy with the Outdoor Biz podcast, a show produced by podcast leader Rick Saez. The episode outlines who the course is for, why we launched it and the very real, very human experience of launching something like an immersive, digital product. Tune in at Channel Mastery.
Episode 145: Chris Young + Andy Inman, Springs Wealth Group - September 3
Andy Inman and Chris Young, co-founders and financial advisors at the Springs Wealth Group, share the unique way they get to know prospective clients and how they’re trying to change the way of thinking from, I’ll enjoy life when I retire to let’s enjoy it now. They also talk about Corporate Social Responsibility and the trends they’ve seen in the financial world when it comes to people and businesses supporting brands that match their ethics and belief systems. Tune in at Channel Mastery.
in the media
PR Daily: 5 consumer behavior trends PR pros should know for 2021
The novel coronavirus has changed everything for businesses and their customers. Here are some of the trends that have grown out of the pandemic that will be with us into next year. Read more at PR Daily.
SmallBizDaily: Why you should be pivoting to a direct-to-consumer strategy
The most successful specialty brands and businesses will modernize through the pandemic and recession, and that means leveling up how you reach, engage, nurture and convert your target shopper. Today, that means investing in e-commerce and moving to a direct-to-consumer (DTC) business strategy. Read more at SmallBizDaily.
Pets+ Magazine: Consumer behavior trends reshaping holiday shopping
Since March, we’ve seen a surge in e-commerce, retailers pivoting to Buy Online, Pickup in Store (BOPIS) and delivery services, new technologies emerging to enhance the customer experience and much, much more. So, what does this mean as we gear up for one of the most important times of the year — the holiday season?Read more at PetsPlusMag.com.