Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
In this weeks episode Kristin speaks to how the recent election and news of a potential COVID-19 vaccine impacted consumer confidence, how social media channels plan to put a stop to misinformation about the potential COVID-19 vaccine and the future of online shopping - livestream shopping and its popularity in China.
Read MoreKristin hosts a webinar for the Utah Office of Outdoor Recreation on how to rise above the noise and show up in the NEW consumer decision journey. View the full webinar here.
Read MoreIn this weeks episode, Kristin takes a look at both sides of the economic recovery (the good and the bad), the latest consumer sentiment survey published by McKinsey & Company and what lawmakers are doing to try and save local journalist.
Read More2020 showcased an ultimate comeback for the biking industry. As the season is beginning to come to a close, we wanted to highlight some of our most popular Channel Mastery episodes on the bike industry.
Read MoreIn this weeks Verde Live, Kristin dives into how, as marketers, we need to pay more attention to the subtle signs of our consumers are giving us, the "new" special media conglomerate and reflections on Prime Day 2020.
Read MoreSeptember is a pivotal month for specialty businesses. It’s time for budgeting, strategic updates, seasonal changeover, etc. So here at Verde, we spent the month working on solutions to support you, our beloved specialty brands and retailers, as you plan for 2021. Check out our FREE planning tools here, including webinars, podcasts and more on: budgeting for 2021, the future of digital marketing, how the surge in e-commerce is impacting retail, consumer behavior trends and much, much more.
Read MoreEnrollment for the second cohort of the Multi-Channel Marketing Academy begins September 15, 2020. Leading up to the launch, the Academy will be hosting a webinar series to share insight from the online marketing course and how to up-level your marketing strategy for the holiday season and 2021.
Read MoreVerde Brand Communications, a full-service communications agency serving the specialty active lifestyle markets, opens registration today for the second cohort of its online marketing training, the Multi-Channel Marketing Academy.
This week, Kristin dives into TikTok, whether your brand should be on it or not, and how COVID, e-commerce and consumer behavior trends are going to impact the holiday season.
Read MoreFor the last five-plus months, Verde Brand Communications’ CEO and Founder, Kristin Carpenter, has jumped into service and become a true leader as we all try and navigate what it means to do business during the COVID-19 pandemic.
On this weeks episode, Kristin covers gains in the bike industry, click bait and fake news, Amazon's Q2 earnings and the accelerated pace at which consumer behavior trends are changing because of COVID.
Read MoreThis week Kristin talks about the media's battle to earn our trust, attention and engagement, and the FIVE most important consumer trends that are here to stay.
Read MoreKristin and the team at Verde are launching a new event series, Verde Live. Every Monday at 11:00 a.m. (MDT), Kristin goes live on YouTube with the latest trends and headlines from our industry, including: consumer behavior, retail, the media, and more.
Read MoreKristin Carpenter shares a letter of commitment to marketing and business leaders considering joining the inaugural Multi-Channel Marketing Academy. It answers two simple questions: why this course and why now.
Read MoreKicking off the launch of the Multi-Channel Marketing Academy, Kristin and the team at Verde Brand Communications hosts an introductory webinar and sneak peek into the course.
Read MoreVerde Brand Communications announces digital product, Multi-Channel Marketing Academy.
Read MoreOutdoor recreation is big business in the United States, but until last year, the collective economic impact of the outdoor recreation industry was unknown. That changed in February, 2018.
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