Outdoor Prolink Bolsters Canadian Brands, adding Industry Leaders: Big Agnes, La Sportiva and Rab
BOULDER, Colo., (Feb 28, 2023) — Outdoor Prolink, the leading pro purchase program for outdoor industry professionals, is thrilled to expand its offerings with six new brands for its Canadian members. This development underscores Outdoor Prolink's dedication to equipping outdoor professionals with top-notch, accessible gear, encouraging their dedication to the outdoors in their communities.
Established in 2004, Outdoor Prolink is a vital bridge between outdoor professionals, leading brands and specialty retailers. The company's recent expansion in Canada is essential to its growth story. Outdoor Prolink Canada is now welcoming notable brands, including Rab, DPS Skis, Big Agnes, Oboz, La Sportiva, Petzl, Good To-Go Foods and Superfeet, joining an impressive roster that includes Helly Hansen, Mammut, Mountain Hardwear and Thule.
"Canada's rich outdoor market has always been crucial to our vision at Outdoor Prolink. This expansion is more than just growth; it's a testament to our commitment to serving and understanding the unique needs of the Canadian outdoor community," said Gareth Richards, Founder and CEO of Outdoor Prolink. "Our expansion in Canada is a strategic step in supporting these professionals and strengthening the outdoor industry across North America."
The network of verified Canadian outdoor professionals within Outdoor Prolink has seen remarkable growth, totaling 25,000 pros at the end of 2023. These individuals are dedicated stewards of the outdoors, involved in guiding, educating, training, mentoring, outfitting, and leading an expanding audience, all while aiming to encourage more outdoor engagement.
“Partnering with Outdoor Prolink aligns with our core values at Big Agnes, where we aim to bring high-quality gear to those at the forefront of the outdoor industry. Through this partnership, we are excited to extend our reach and connect with a diverse group of outdoor professionals, further fueling our commitment to making the great outdoors accessible to all," said Katie, Director of Marketing and E-comm, at Big Agnes.
Outdoor Prolink invites Canadian brands interested in joining the Outdoor Prolink Canada network to explore partnership opportunities. Brands can visit the partnership page on the Outdoor Prolink Canada website for more information. Outdoor professionals in the industry who are interested in joining can check their eligibility on the professionals' page on the Outdoor Prolink Canada website.
Outdoor Prolink is enthusiastic about welcoming more brands to its Canadian network throughout 2023 and beyond. For further details, please visit the Outdoor Prolink Canada website at outdoorprolink.ca.
About Outdoor Prolink
Founded in 2004, Outdoor Prolink acts as the facilitator of trust to connect qualified outdoor professionals with the best outdoor brands in the US and Canada. In 2023, Pursuit Prolink was launched specifically dedicated for hunting and fishing brands and professionals. Utilizing a strict vetting process, Outdoor Prolink and Pursuit Prolink strive to be the most authentic and responsible pro purchase program in the industry. Through the platform, brands engage trusted outdoor professionals and utilize their influence to drive retail sales growth. Qualified outdoor professionals earn privileged discounts on the outdoor gear they rely on for their work, in order to further the pursuit of outdoor recreation for everyone.
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Media Contact: Elias Marsh I Verde Brand Communications I Elias@verdepr.com