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Posts tagged Outdoor education

Channel Mastery - Ep. 121: Jerod Foster, Associate professor of practice in the College of Media & Communication at Texas Tech University

Jerod Foster is an Associate Professor of Practice in the Department of Journalism and Creative Media Industries at Texas Tech University. He’s also an editorial commercial photographer focusing on outdoor and conservation.

Podcast, Channel MasteryFebruary 20, 2020bikepacking, Outdoor education

Channel Mastery - Ep. 44: Sarah Lockwood, Founder & CEO of College Outside

On today’s episode, I speak with Sarah Lockwood, the founder and CEO of College Outside. She has revolutionized the gear/outdoor rec program relationship. Her organization works with colleges and outdoor brands to get the schools the gear they need, and to help brands connect with this crucial age group.

PodcastMay 16, 2018content marketing, creating lifelong outdoor enthusiasts, demographic profiling, efficiencies, experiential marketing, guide schools, new customer acquisition, Outdoor education, pro deal programs, relationship building in bureaucracies, reviews, social media for college age, targeted email marketing