How many brands from the 1930s are you looking to for social media and content marketing leadership? Airstream is a legacy, consumer-centric brand – a description many would consider to be an oxymoron. In testament to both the quality of workmanship and the devotion of Airstream owners, 75-80 percent of all Airstream trailers ever made are still on the road. But don’t let “legacy” and “iconic” and “1930s” lead you to assumptions about their customer. There’s a wide range of demographics and consumer profiles in the Airstream owner community
Read MoreOn today’s episode, I speak with Sarah Lockwood, the founder and CEO of College Outside. She has revolutionized the gear/outdoor rec program relationship. Her organization works with colleges and outdoor brands to get the schools the gear they need, and to help brands connect with this crucial age group.
Read More