Verde voice blog

I was honored to research and present a panel for this year’s Thin Air Innovation Festival in Park City, focusing on providing solutions and what’s working today for business leaders intent on developing a consumer-centric company. My panelists and I explored challenges and solutions to creating a brand with purpose.

In today’s episode, I close out Season 2 of Channel Mastery with a mindset reset – for motivation, for perspective and for the teams we work so hard for day after day.

Ascent360 works in many industries, but its heart and soul are smack dab in the outdoor industries. So Laura walks us through how we can use the conglomerated numbers of the whole industry and how we can capture, analyze, and AMEND our individual data points to work for our businesses.

Cairn is far more than a subscription service. Let’s consider the fact that anyone who signs up to join Cairn as a subscriber feels pumped to provide pages of information outlining their preferences. And the Cairn experience gets more personalized and better with every box it sends.

This episode explores the differences between wholesale and DTC business models. Tom is unabashed and honest in admitting what has been a pleasure and what has been a challenge in learning the DTC ropes and turning a great idea into a consumer-centric, profitable enterprise.

The theme of today, friends, is “getting comfortable with being uncomfortable.” That’s right. Fresh off the OR and SIA trade show, the conversation is split equally between discussions that were spoken and equally important discussions that went unspoken. Buckle up, because this episode heads full-speed into the turns!

Ben gives us a peek behind the curtain of one our greatest models for success. He walks us through how REI continually integrates entrepreneurial leadership practices into its operations to keep it far from being ‘legacy.’

Teddy brings a burst of fresh air in the perspective that brick and mortar retailers have some legs up on the e-competition in the form of evolution, historical perspective, new generations, CUSTOMER EXPERIENCE, and online tools.

Today, we talk about online marketplaces: Amazon, Walmart, Jet.com and more. (Spoiler alert: it’s mostly Amazon.) Here’s the thing: even if your brand isn’t active on one of the platforms, your SKUs – or knock-offs – are almost certainly being sold there.

What Ogilvy is to advertising, Peter Shankman is to PR. This guy is LEGENDARY – for all the right reasons.Shankman demystifies and simplifies the very thing we ALL need to be doing: listening to our customers. Prepare to be inspired by things you already have the skills to do.

Margo Aaron knows how to help us connect emotionally with our target end consumers (Avatars). Tune in today for a 30-minute MBA on how to discover your target avatar and how to get them to care and take action around your brand.

Listeners have been asking why I haven’t done an episode on the value of PR to multichannel strategy. Well, here it is! Today’s episode is how PR fuels the success of ANY multichannel business.

Do you ever feel like you’re playing a game without knowing the rules? If you’re struggling to stay on top of online marketplaces, especially Amazon, and if you’re in the throes of planning for your multichannel business for 2018, this is one show you will not want to miss!

Season one of Channel Mastery is coming to an end, but fear not we’ve already started production on season 2, and have booked someone special! Download this episode today to learn what lies ahead and a few highlights from what we’ve been through.

Today you’ll be joining Dustin Robertson – an outdoor industry and ecommerce veteran who is now leading marketing at DRIP and Leadpages – in an informative show where we learn how to harness the power of DRIP and Leadpages to grow our audiences and remarkably engage them via email marketing.

It’s no secret that I’m a podcasting junkie! I love to listen to them and I love to create them. In this episode, I talk to podcasting pioneer and guide, Jerod Morris, about why brands should consider incorporating podcasts into their broad content matrix.

NetRush is a retailer-agency hybrid that partners with premium brands. The company actively manage a brand’s content, digital marketing, and inventory on the Amazon marketplace. Download this episode today to deepen your understanding what selling on Amazon looks like.

Adam and Rhone are champions the customer and for multi-channel development.This episode is like a 27-minute multi-channel meditation: it will clear the clutter and help to re-center your strategy on those things that ultimately deliver.