Posts tagged amazon
Channel Mastery - Ep. 74: Peter Kearns, Amazon Expert

Peter Kearns is my guest on this episode and also a panelist at the SIA/ORWM 2019 panel I’m moderating on “Managing the Digital Divide.” He’s been in e-commerce for a decade, both in and out of Amazon. If you’ll be at the show on January 29, please listen to this episode and send me your questions to answer live at the panel.

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Channel Mastery - Ep. 70: Chris Dickerson

Chris Dickerson is Verde’s Integrated Services Director, and in today’s episode, he offers a transparent insight into influencer marketing.

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Channel Mastery - Ep. 69: Margo Aaron

This is a downright motivating episode, and there’s nothing soft about it. It’s about getting results. If you’ve ever had the slightest sense of overwhelm about being remarkable to your omnichannel consumer, this episode is for you.

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Channel Mastery - Ep. 56: Wes Allen - Walmart Acquires Moosejaw

Today, I talk with Wes Allen and we dissect the recent move by Walmart to curate a premium outdoor destination through Moosejaw.com. Are they increasing opportunity and inclusivity for outdoor enthusiasts or leveraging the outdoor industry’s vulnerability around expanding its audience for its own strategic end. Tune in!

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Channel Mastery - Ep. 52: Michael Roberts, Executive Editor of Outside Magazine

The August issue of Outside Magazine dropped yesterday. In it, writer Mya Frazier and executive editor Michael Roberts investigate how Amazon is changing the outdoor market. Today, I interview Michael Roberts about the process, what was learned, and how only fools will predict what’s going to happen.

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Channel Mastery - Ep. 34: Stephen Waddington, Chief Engagement Officer at Ketchum

In today’s show, Stephen outlines how his predictions around social media and newer technologies will affect your strategies and implementation. And importantly, he shares how he counsels his own clients to act and react to the seemingly endless parade of changes the big social outlets roll out.

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