Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Cairn is far more than a subscription service. Let’s consider the fact that anyone who signs up to join Cairn as a subscriber feels pumped to provide pages of information outlining their preferences. And the Cairn experience gets more personalized and better with every box it sends.
Read MoreIn today’s show, Stephen outlines how his predictions around social media and newer technologies will affect your strategies and implementation. And importantly, he shares how he counsels his own clients to act and react to the seemingly endless parade of changes the big social outlets roll out.
Read MoreDan Nordstrom is about to break down the macro and the micro of the retail environment through the lens of passion brands. It’s so full with insight and forecasts you’re going to want to listen…twice. I mean, seriously!
Read MoreToday’s episode is all about how channel-centered organizations set up for struggle while customer-focused organizations are designed to thrive.
Read MoreThis episode explores the differences between wholesale and DTC business models. Tom is unabashed and honest in admitting what has been a pleasure and what has been a challenge in learning the DTC ropes and turning a great idea into a consumer-centric, profitable enterprise.
Read MoreThe theme of today, friends, is “getting comfortable with being uncomfortable.” That’s right. Fresh off the OR and SIA trade show, the conversation is split equally between discussions that were spoken and equally important discussions that went unspoken. Buckle up, because this episode heads full-speed into the turns!
Read MoreBen gives us a peek behind the curtain of one our greatest models for success. He walks us through how REI continually integrates entrepreneurial leadership practices into its operations to keep it far from being ‘legacy.’
Read MoreTeddy brings a burst of fresh air in the perspective that brick and mortar retailers have some legs up on the e-competition in the form of evolution, historical perspective, new generations, CUSTOMER EXPERIENCE, and online tools.
Read MoreToday, we talk about online marketplaces: Amazon, Walmart, Jet.com and more. (Spoiler alert: it’s mostly Amazon.) Here’s the thing: even if your brand isn’t active on one of the platforms, your SKUs – or knock-offs – are almost certainly being sold there.
Read MoreWhat Ogilvy is to advertising, Peter Shankman is to PR. This guy is LEGENDARY – for all the right reasons.Shankman demystifies and simplifies the very thing we ALL need to be doing: listening to our customers. Prepare to be inspired by things you already have the skills to do.
Read MoreMargo Aaron knows how to help us connect emotionally with our target end consumers (Avatars). Tune in today for a 30-minute MBA on how to discover your target avatar and how to get them to care and take action around your brand.
Read MoreToday, my friends, we’re talking about HOW to open new channels. Learn from one of the grand-poo-bahs of the outdoor industry (and multichannel wizard and consultant) the steps and non-negotiables and suggestions to making these adaptations as seamless as possible.
Read MoreListeners have been asking why I haven’t done an episode on the value of PR to multichannel strategy. Well, here it is! Today’s episode is how PR fuels the success of ANY multichannel business.
Read MoreDo you ever feel like you’re playing a game without knowing the rules? If you’re struggling to stay on top of online marketplaces, especially Amazon, and if you’re in the throes of planning for your multichannel business for 2018, this is one show you will not want to miss!
Read MoreMy guest, Dan Phan, is a breath of fresh air! His mission is teaching businesses how to start driving with confidence in this digital evolution, instead of being driven batty by all of the change.
Read MoreOn today’s show, I talk with the great Oz, himself: Sean Ellis, the man responsible for so many of those growth stories. We take the lessons from growth hacking in tech and interpret them to the physical product world of the outdoor industries.
Read MoreSeason one of Channel Mastery is coming to an end, but fear not we’ve already started production on season 2, and have booked someone special! Download this episode today to learn what lies ahead and a few highlights from what we’ve been through.
Read MoreWhat would you say if I told you that within 45 minutes, you were going tobe a tech genius? I am not joking. In this episode, Luke Starbuck explains out of this worldtechnology in a way we can understand.
Read MoreToday you’ll be joining Dustin Robertson – an outdoor industry and ecommerce veteran who is now leading marketing at DRIP and Leadpages – in an informative show where we learn how to harness the power of DRIP and Leadpages to grow our audiences and remarkably engage them via email marketing.
Read MoreThroughout this episode, Chris Walton and I discuss many layers around the question: “Why will people be visiting physical stores five years from now?”
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