Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
SBT GRVL, Colorado’s first large-scale gravel event, sold out for its inaugural year within seven days of registration opening. The cycling community has been buzzing about the new two-day event, which boasts three courses of beautiful, high-altitude gravel roads winding through Steamboat Springs, Colo., since the launch announcement in October, 2018.
Read MoreWyoming Whiskey is slowly releasing its second-ever batch of Barrel Strength Bourbon on beginning in Wyoming on December 17.
Read MoreSeattle-based Therm-a-Rest®, the industry leader in premium outdoor camp comfort, announces the retirement of its Senior Product Developer, Jim Marson, at the end of the year.
Read MoreAfter launching the first-ever 36 Hours in Kitsbow film series, a program giving anyone the chance to apply for a production stipend to showcase their favorite adventure, Kitsbow is honored to announce “Not Quite Out of the Woods.”
Read MorePEARL iZUMi has transformed its road collection for 2019 with new styles, colors and patterns. With a refocus on sleek and effortless design, the new road collection—from head to toe— is like nothing PEARL iZUMi has ever created.
Read MoreThe SCARPA Maestro family, a high-performance new collection of rock shoes built for trad climbing and situations where people are in their shoes for longer periods of time, earned a 2018 Best in Gear (BIG) Award this month from Rock and Ice Magazine, one of North America’s most respected climbing publications.
Read MoreLEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain biking, commute, and kids, welcomes Sam Whitley to the team as National Sales Manager.
Read MoreProduct offered as “Prime” on Amazon have a 250 percent higher conversion rate than those not listed as Prime. If a higher point of conversion exists in any capacity in any channel, I haven’t found it yet.
Read More2019 team will welcome run enthusiasts and passionate athletes from North America, Europe, South Africa and Asia for first-ever global ambassador team.
Today’s show is the first in a two-part series on the Channel Mastery podcast, presented by Verde Brand Communications, where we explore the impact Amazon third-party (3P) sellers have on the business of outdoor specialty retailers and brands. Thank you to Snewsnet.com, the sponsor of this special two-part series of the Channel Mastery podcast.
Read MoreExpanding its line of premium bike apparel designed in partnership with Polartec, Kitsbow is excited to release the new Power Wool Performance Knicker, Tight, Arm Warmer and Knee Warmer, all of which are made locally in the U.S.
Read MoreSeattle-based MSR’s new non-profit fund, the MSR Impact Project, will launch a #GivingTuesday fundraiser on November 27th to encourage people to donate to safe water projects on this global day of giving and generosity.
Read MoreBindle Bottle, a clever vacuum-insulated water bottle with a secret storage compartment, is excited to be included in Oprah’s Favorite Things of 2018!
Read More“It’s kind of like that iconic rock in Lion King, you know, pride rock? That’s where we’ll camp on the third night,”. . .It wasn’t until I heard those words on a planning call a few months before our trip that it sank in: I was actually going to Kenya!
Read MoreToday’s show is all about leveling the playing field for retailers. Every day there’s something new to add to your to-do list…and that’s on top of the full-time (+) job you already have. I keep hearing from retailers that you need “plug and play” tools. You don’t need to become armchair experts on every technology and platform out there; you just need tools that are efficient with your time and that deliver results.
Read MoreRunners are united by the common goal of chasing their best – whether it’s a new 5K PR, qualifying for a major marathon, or even running their local everyday route faster than they did yesterday.
Read MoreThe UA HOVR™ Velociti 2 is a tempo trainer for the runner with a need for speed. The newest model is an evolution from UA Velociti, which originally featured Charged Cushioning.
Read MoreRecognizing that every runner is different with a unique set of needs, Under Armour is launching a full suite of high performance running shoes built on the UA HOVR™ cushioning platform.
Read MoreIn 2018, Under Armour introduced the UA HOVR™ Phantom – a shoe offering a soft, plush ride built for the runner who doesn’t want to feel anything when pounding the pavement.
Read MoreEvery athlete needs a little extra support time to time. For the emotional support, runners have run crews and their run communities; for the training support - run plans and coaches are staples in a runner’s arsenal of tools.
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