Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
People come to Nick Sargent with a lot of problems. It’s his job to find solutions. But when you’re the president of the snowsports manufacturing trade organization (SIA), run of the mill answers won’t “fix” the complex problems facing the industry, like climate change, production cycles, and baby boomers aging out of skiing and riding.
Read MoreThe opening line of Cuba Climbing reads “Climbing in Cuba isn’t like climbing in any other place. Climbing in Cuba is as much about Cuba as it is about climbing.” I couldn't agree more. Cuba is the best of all worlds with world-class climbing; a vibrant, colorful culture; welcoming people; delicious food and cocktails (equally important); and captivating landscapes. It’s pretty much guaranteed you will fall in love. I did.
Read MoreWe are proud to toast to our newest partnership with 10 Barrel Brewing out of Bend, Oregon!
The Conservation Alliance sent grants totaling $945,000 to 29 organizations working to protect and defend wild places throughout North America.
Read MoreLEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain, commute, and kids, today announces its sponsorship of leading UCI pro women’s cycling team BePink.
Read MoreTherm-a-Rest has been leading the industry with award-winning outdoor sleeping gear since 1972, and this year is no different as Backpacker Magazine honors the brand with its 2019 Editor’s Choice Award for the new Hyperion 20F/-6C sleeping bag.
Read MoreTherm-a-Rest, the industry leader in award-winning outdoor sleeping gear, is partnering with Cairn and Gear Fix to “do good with gear” through the Gear Up, Give Back program.
Read MoreThe technology we talk about in today’s episode seems super futuristic. But in reality, it’s happening NOW. With my guest, Greg Carter, Channel Mastery this week is devoted to bringing online data capture technology into the physical space of brick and mortar retail. We cover connected buildings, beacon technology and indoor digital GPS.
Read MoreLEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain, commute, and kids, welcomes Jay Petervary to its growing ambassador team
Read MoreMountain Safety Research® (MSR®) is honored to receive two prestigious awards, from ISPO and BACKPACKER, for two of their standard-setting high-performance mountaineering products this spring.
Read MoreTAXA Outdoors, the leading outdoor manufacturer of lightweight, adventure campers and trailers is exhibiting at the first-ever RVX: The RVX Experience, in Salt Lake City March, 12-14 at The Salt Palace.
Read MoreRoyal Robbins unveils its Spring 2019 collection of men’s and women’s apparel in conjunction with a new brand campaign laser focused on active travel.
Read MoreTeddy Schiavoni is a multi-hyphenate in the snowsports world. He’s a co-owner of Summit Ski and Snowboard Shop, and the president and founder of Slope Style Life, a consulting firm. He is currently chairman of the Retail Advisory Board for the Snowsports Industries of America (SIA)
Read MoreThis March, Under Armour celebrates International Women’s Day with a brand new colorway of the UA HOVR Infinite.
Read MoreAmy Charity has over 15 years in her corporate career and three years racing as a professional cyclist, and I feel she’s one of the only women who can offer her take on the unique and entertaining perspectives of working in corporate America and then suddenly signing off and becoming a pro cyclist at the ripe young age of 30. She’s also one of the three founding partners of SBT GRVL, the world’s newest gravel event taking place in and around Steamboat, Colorado August 17-18, 2019. Check out the race website at: www.sbtgrvl.com
Read MoreCongress passed a package of public lands bills today that protects nearly 2.5 million acres of public land and 676 miles of rivers throughout the U.S. The legislation also reauthorizes the Land and Water Conservation Fund, an important conservation and recreation tool that expired late September 2018.
Read MoreBill Johannesen is the founder of Vision Werks Consulting and lifelong, specialty consumer analyst. He is an expert with MAP/UP retail price maintenance execution, Internet and channel management, and retail partnerships and new sales roles. Vision Werks uses data and market intelligence to generate customized, predictable revenue growth and stabilized margins from aligned online and omnichannel distribution.
Read More“Not Quite Out of the Woods,” a 36-hours in Kitsbow film shot and edited by Emmy Award winner Kate Geis, has been selected for the 10th annual Ciclismo Classico Bike Travel Film Festival on March 20, 2019.
Read MoreW. L. Gore & Associates´ (Gore) Fabrics Division published its Responsibility Update 2018 this month. The update details how Gore Fabrics is using scientific research to drive environmentally improved material innovations that deliver uncompromised performance with a reduced environmental footprint.
Read MorePEARL iZUMi, the world’s leader in cycling apparel and footwear, set out create the perfect apparel for those dressing for the destination, not just the journey.
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