Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Verde Brand Communications, a leading agency specializing in outdoor and active lifestyle industries, has been appointed as the public relations agency of record for Rossmönster, effective immediately. Verde will work closely with Rossmönster to showcase their innovative approach to adventure truck and adventure van builds to help highlight the brand's commitment to enabling unforgettable outdoor experiences.
Read MoreChange is constant in the media landscape, with revenue models, staffing structures, and algorithms never at a standstill. Unfortunately, this has led to several consolidations and downsizing of in-house editorial teams in recent years. From these challenging times, many of our industry veteran journalist friends have seen an opportunity to return to their roots and create new core and boutique publications with an enhanced editorial direction.
Read MoreRecovery, an award-winning leader in the recovery and athletic performance space and innovators of deep tissue massage therapy tools and recovery footwear, has hired Craig Sinbine to lead business development. In tandem, the brand has also partnered with a new sales entity with The Endorphin Group.
Read MoreEscapod, creator of premium off-road teardrop trailers designed for adventurers, was granted patent protection this past month in the United States, Canada, Europe and Australia around the design and engineering of its innovative TOPO 2 trailer body and doors. This design has also garnered international acclaim, including a design award in December from Design MasterPrize, an award that highlights exceptional product design in a variety of sectors. In recent years, Escapod has earned other design honors, including the Red Dot Design Award and the IF Design Award in 2023.
Read MoreThis guide will provide the products to help you along your journey in 2025. Whether your goal is to run outside, bike more, spend time on the water, focus on recovery or bag peaks, we’ve got you covered with the best gear to accomplish your goals and crush the new year!
Read MoreFollowing a 10-year advocacy campaign to modernize outdoor recreation policy, today the U.S. Senate passed by unanimous consent the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act, a first-of-its-kind bipartisan package that improves outdoor recreation on America’s public lands and waters.
Read MoreBoulder-based Backpacker's Pantry is excited to announce the launch of the Backcountry Bucket, a complete and reliable solution for anyone looking to be prepared for outdoor adventures or emergency situations. This innovative meal bucket features 24 servings of premium meals — 12 different meals, 2 servings per pouch, designed to provide a mix of flavors for up to 8 days of sustenance.
Read MoreCrazy Creek Products, a leading manufacturer of outdoor seating for 37 years, is excited to announce the launch of its new ambassador program, designed to elevate brand awareness and foster community engagement through user-generated content.
Read MoreRoyal Robbins, the outdoor brand whose mission is to feed the soul through nature and adventure, introduces its Fall 2025 collection – a testament to the legacy and adventurous spirit of the brand’s founders Liz and Royal Robbins. Since the brand’s inception in 1968, climbers and adventurers have trusted Royal Robbins for apparel inspired by the Yosemite Valley. Today, Royal Robbins continues to honor its heritage with a renewed focus on sustainable and innovative design.
Read MoreKrimson Klover releases new base layers, ski sweaters and outerwear for Winter 2024. Krimson Klover is a women-founded outdoor brand committed to empowering women through functional fashion that is responsibly sourced.
Read MoreROLL Recovery, an award-winning leader in the recovery and athletic performance space and innovators of deep tissue massage therapy tools, announces the launch of the all-new SUPERPLUSH™ Recovery Footwear collection. The full lineup offers a performance recovery shoe, slide and flip flop style in an array of colorways.
Read MoreLeading performance mountain equipment manufacturer for over 160 years, Mammut welcomes Matt Kaplan as its new Managing Director of North America, effective November 18, 2024. With an extensive track record in management and commercial leadership in the outdoor industry, Kaplan will drive the acceleration of Mammut's growth path as a leading mountain sports brand in North America.
Read MoreGran Fondo Hincapie’s 13th annual Greenville cycling event took place this past Saturday, welcoming over 2,000 riders for a weekend of riding and fundraising. The event raised close to $700,000 and continued efforts to raise one million dollars for the Polk County Community Foundation.
Read MoreMammut unveils the Barryvox® S2, raising the bar in avalanche safety. The new Barryvox® S2 continues in Mammut’s tradition of pushing boundaries by combining advanced technical features with a user-friendly design, bridging the gap between complexity and ease of use in avalanche transceivers.
Read MoreGran Fondo Hincapie announces its 13th annual Greenville cycling event, scheduled to take place on Oct. 19, will instead be held as a fundraising event for the local community impacted by Hurricane Helene.
Read MoreAs it prepares for Connect, its Fall buying show next month, Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, heads into its twice-annual event with a measured uptick in the number of attending buyers, vendors and appointments scheduled.
Read MoreLooking for the perfect gift for the water enthusiast in your life? Whether it’s eFoiling, kayaking, paddleboarding, surfing, or simply casting a line out in a mountain stream, there’s no better way to celebrate the holidays than by upgrading the products they use (or should be using…) on their water adventures. From high-performance gear to stylish accessories, we’ve rounded up the must-have watersports products that will make waves this season. Get ready to dive into the ultimate holiday gift guide tailored to those in your life who love the water.
Read MoreDuring the pandemic biking became a safe alternative to public transportation and the gym - and a great way to spend time with family and friends. This momentum has been huge, and we’re seeing it continue through 2022, despite inventory challenges across the industry. So, with this continued momentum, we know there are a lot of folks out there looking for the best gifts in cycling, and these our top picks.
Read MoreWe’re not only going to share our favorite gifts for skiers but also help you identify the hottest trends and most-searched-for topics in skiing. This means that you can not only have a great gift guide, but you can optimize it to stand out in this competitive landscape.
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