chamois butt’r announces key sponsorships and athletes for 2018

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PLEASANT VALLEY, Mo. (March 28, 2018) – Celebrating its 25th year in business in 2018,Chamois Butt’r, the ultimate skin lubricant and chamois cream developed to improve riding comfort, announces its support and sponsorship of numerous pro cycling teams and world-class athletes for the 2018 season.

With products made specifically for cyclists by cyclists, Chamois Butt’r is rooted in professional cycling and is pleased to continue its long-standing support of leading professional teams - which includes three women’s UCI World Tour professional cycling teams - and long-time Chamois Butt’r sponsored team, Rally Cycling.

In addition to Rally Cycling, Chamois Butt’r welcomes back the UnitedHealthcare Pro Cycling team. These teams have relied on Chamois Butt’r products to keep their athletes comfortable when training and racing, allowing them to always perform at their best.

Chamois Butt’r is proud to sponsor three tremendously talented athletes: endurance specialist and 2015 Dirty Kanza 200 winner, Yuri Hauswald; 2017 Gravel Worlds and 2017 Dirty Kanza 200 winner and course record holder, Alison Tetrick; and Luxembourgian cross-country mountain bike racer, winner of the 2018 Luxembourg Cyclo-Cross Championship, and second place finisher at the 4 Stage Mountain Bike Race Lanzarote in February, Sören Nissen.

In addition to the professional cycling athletes and teams that Chamois Butt’r sponsors, its own factory-branded club team has grown to include nearly 50 riders based in Kansas City, Missouri. The team participates in group and individual rides and bike events throughout the Midwest.

Chamois Butt’r will sponsor over 200 cycling events in over 40 states this year, including many rides in association with the IBD’s supporting the cycling industry. The brand’s largest presence remains at the Dirty Kanza and at RAGBRAI.

“Over the past 25 years Chamois Butt’r has grown to be an important thread in the fabric of the cycling experience. We are very proud to sponsor these outstanding teams, athletes and events for 2018,” said Curt Shelman, Chief Operating Officer of Paceline Products/Chamois Butt’r. “We will continue to invest in research and development and introduce new products to help all cyclists get the most out of their rides and keep them comfortable in the saddle.”

Below is the full list of the professional and amateur teams that Chamois Butt’r will be sponsoring for 2018:

  • UnitedHealthcare Pro Cycling

  • Rally Cycling

  • Elevate-KHS Pro Cycling

  • Aevolo Cycling, U23 Devo Team

  • NW Women’s CX Project

  • Velocious Cycling Adventures

  • Canel’s – Specialized

  • Source Endurance

  • Rescue Racing

  • Midwest Elite Cycling

  • Velocious Cycling Adventures

  • Bad Kitty – Black Ink Cyclinam

  • Jacomo Racing p/b Minsky’s Pizza

  •  Elite Training Solutions

Look for Chamois Butt’r affiliated teams and athletes reaping the benefits of its numerous products at an event near you in 2018. Chamois Butt’r products are now available in most U.S. bicycle retailers, on Amazon.com, and are distributed internationally.

About Chamois Butt’r

Chamois Butt’r® was developed in 1993 via collaboration between physical therapist and avid cyclist Steve Mathews and an experienced and passionate group of pro cyclists, physicians and chemists. In the years since its launch Chamois Butt’r has evolved from an individual product into a full suite of offerings developed to suit the individual preferences of a wide range of athletes, disciplines and conditions. The Chamois Butt’r line is featured on the shelves of most U.S. bicycle retailers and also distributed internationally. For more, please visit: chamoisbuttr.com.

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