Channel Mastery - Ep. 70: Chris Dickerson
Chris Dickerson
influencer marketing forecast for 2019
“[Influencer marketing] is more of a back and forth and a partnership. And that’s the type of relationships that I strive for as well. It’s less transactional. It’s more of a relationship.”
- Chris Dickerson
Episode Preview:
Influencer marketing is a key leverage tool for multichannel brands, as we all know.In 2018, we saw big brands and big celebrities trip up with a lack of transparency. We also saw off-the-charts conversion rates with micro-targeting. So what’s up for 2019 with influencer marketing?Chris Dickerson is Verde’s Integrated Services Director, and in today’s episode, he offers a transparent insight into influencer marketing, 2019.There are a lot of actionable takeaways in this interview, but the most important? The fact that influencers are people. As Gary Vee astutely pointed out, marketers have a propensity to get a hold of tactics like influencer marketing and proceed to ‘ruin it’ by creating processes and efficiencies around it.While scaling and profit are certainly important, Influencers are powerful because they are deploy hand-to-hand engagement on a brand’s behalf. Person-to-person engagement is what they’re hired for. The number-one thing we can do for effective influencer engagement and marketing is to have the utmost respect for the approach an influencer uses to keep his or her people engaged and stoked. That’s only one of many insights Chris shares in this episode – trust me, you do not want to miss this!
Featuring:
Chris Dickerson
Chris Dickerson is the director of integrated services at Verde Brand Communications. He connects the dots between media and public relations, with qualitative and quantitative results that help drive brand awareness, traffic, SEO and increase the lifetime customer value for his clients.Prior to Verde, Chris has lead digital engagement strategies at Whistler Blackcomb, Hammerquist Studios/Cole & Weber, EVO, Zumiez and We are Unicorns.
Select Quotes:
“[Influencer marketing] is more of a back and forth and a partnership. And that’s the type of relationships that I strive for as well. It’s less transactional. It’s more of a relationship.”
“When [influencer efforts] work together with your website and PR and paid and all that stuff, that’s when it becomes super powerful: when you’re all talking about the same thing at the same time.”
“I think your best customers will usually give you the best feedback also, and they’ll support what you’re doing.”
Related Links:
Connect with Chris on LinkedIn
Gary Vaynercheck: Marketers ruin everything video
“Lululemon Tests Amazon Prime-Style Subscription for Yoga Lovers,” by Sandrine Rastello (Dec. 2018)
Like what you hear? Or maybe you don’t?Help us deliver exactly what you need from Channel Mastery by writing an Apple review at: https://apple.co/2FJ6lwB
