Posts tagged email marketing
Channel Mastery - Ep. 70: Chris Dickerson
Channel Mastery - Ep. 70: Chris Dickerson

Chris Dickerson is Verde’s Integrated Services Director, and in today’s episode, he offers a transparent insight into influencer marketing.

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Podcast, Channel Masteryamazon, analytics, business, consumer-focused, customer retention, digital divide, digital marketing for public relations and media, disclosure of sponsored content, email marketing, influencer marketing, lifetime customer value, loyalty programs, marketing, mobile, publishing and retail, scan and go shopping experiences, the intersection of media and retail, transparency per platform and relationships, user generated content
Channel Mastery - Ep. 59: Ben Carcio, CEO and founder of Promoboxx
Channel Mastery - Ep. 59: Ben Carcio, CEO and founder of Promoboxx

Ben Carcio grew up working in his parents’ package store (or liquor store, for those us not from the Northeast). What did he realize – beyond, of course, the fringe benefits of cheap beer for his college buddies? Brands, sales reps, retailers: We’re all in this together.

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Podcast, Channel Masterybrand and retailer alignment, co-operative industry, collaboration key to success, consumer buying journey, Digital marketing support for brick and mortar, direct burst brands, email marketing, emotional purchase connection, experiential marketing and events