in the media: Kristin Carpenter
A Resource Guide for Organizations and Speciality Brands
For the last five-plus months, our CEO and Founder, Kristin Carpenter, has jumped into service and become a true leader as we all try and navigate what it means to do business during the COVID-19 pandemic.
From weekly webinars with the Snowsports Industry Association, American Mountain Guides Association, National Bicycle Dealers Association, and Outdoor Industry Association to publishing regular content on the Verde Voice Blog and Channel Mastery podcast, Kristin has continued to be a resource for her community.
In addition to launching a weekly show, Verde Live, which talks about headlines and trends in consumer behavior, the media and retail and marketing channels; she’s authored and been interviewed in multiple publications. Below, we’ve outlined recent coverage as a resource to other organizations looking for advice amidst the ensuing pandemic.
The Weekly, Heroes in Crisis - This article discusses the brands, organizations, and leaders who have made concerted efforts to care for their communities in the outdoor world and beyond. Featuring Kristin Carpenter and how we can move our community forward even amidst trauma.
SNEWS, Coronavirus and the state of the media - In this article authored by Kristin, she writes about how the media is evolving through the pandemic and recession and discusses the major themes and changes that are taking place.
Outdoor Retailer, The Weekly: Resources & Education, The Battle for Trust, Attention and Engagement - Kristin and host Doug Schnitzspahn on the ever-changing media landscapes and strategies, how creators succeed, and how media institutions can form themselves to be as trustworthy as possible to the consumer - all throughout a pandemic.
PR Daily, 5 consumer behavior trends PR pros should know for 2021 - Authored by Kristin Carpenter, this piece discusses how the coronavirus has changed everything for businesses and their customers, including some of the trends that have grown out of the pandemic that will be with us into next year.
Authority Magazine/Medium, Kristin Carpenter of Verde: 5 Things You Should Do To Become a Thought Leader In Your Industry - In this article, Kristin discusses how her decade-long journalism career influenced the path to where she is now and gives advice to others in the industry.
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