Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
The Channel Mastery Podcast announces that SNEWS will be the co-presenting sponsor, along with Verde Brand Communications, for specific monthly episodes created just for specialty business and brand leaders in the active outdoor lifestyle industries.
Read MoreThe Marketplace Institute and Bobsled Marketing Founder, Kiri Masters shares her expertise and tips on navigating Amazon's Marketplace for specialty brands.
Read MoreYou’re about to meet the artist and team behind Open Road Ski Company and Man Behind the Maps. James Niehues is The Man Behind the Maps. He’s defined on-snow resorts through his illustrated maps and is the point of terrain reference for countless skiers and riders.
Read MoreVelofix CEO, Chris Guillemet and I discuss this evolution in the context of the future of the mobile bike shop. Where the channel is headed in the near future is not what you might expect.
Read MoreWe are joined by Annelise Loevlie, CEO of Icelantic Skis to discuss how Icelantic leverages a continually refreshed channel strategy in today's ever-changing market.
Read MorePeter Kearns of 180Commerce slips us a cheat sheet of sorts, with the top four areas of focus every specialty brand leader must care take before, during and after the make-or-break business window that is the Holidays.
Read MoreA co-produced BRAIN tribute episode to Ed Zink. A founder of Durango’s iconic road race, the Iron Horse Bicycle Classic. Ed also was the visionary behind Durango’s hosting of the 1990 World Mountain Bike Championships. Many would say with confidence that Ed Zink put Durango on the global “map” as a global mountain bike destination.
Read MoreAfter a wide reaching webinar with the National Bicycle Dealers Association (NBDA), Ryan Atkinson talks to us about the importance of evolving when it comes to how consumers purchase not only bicycles, but other products as well.
Read MoreJen Gurecki joins me on this episode and after sharing the mic with her, I have to say, she just embodies the word entrepreneur. She is Co-founder and CEO of Coalition Snow, a women’s-specific ski hardgoods company, Editor-in-Chief of Sisu Magazine, and as of Oct. 14, 2019, a specialty brick-and-mortar retailer.
Read MoreKristin and Larry spend this *Expert Spotlight* episode discussing the Patagonia lawsuit that made headlines in September, the environmental efforts and changes Amazon has committed to over the next 20 years and the updates to Amazon going into effect for Holiday, 2019.
Read MoreThe marketing director in both legacy and direct-first brands do not have an easy path today.In this show, you’ll learn about the challenges and how to actually use them as a leadership team to get closer to your target end consumer on the channels of their preference.
Read MoreToday we walk through today's investment landscape with Richard Kestenbaum. A mergers and acquisitions mogul, Kestenbaum dives into the evolution on retail and private equity's impact on the current state of the real estate market.
Read MoreBob is enthusiastically – and boldly – setting up a 54-year-old legacy brand for discovery, engagement and conversion. He’s committed to not only evolving the brand and how it reaches and engages people today, he’s committed to doing so for the next two generations of outdoor enthusiasts.
Read MoreAn independent, specialty endurance-sports store in Clermont, Florida, is expanding from 400 square feet to 2,000 square feet. As any specialty retailer knows, this is not a decision that’s made lightly. In a two-part series, I’ll be interviewing Kimberly Grogan, co-owner of Dash-Sports, to document the expansion. In this first episode, we drop in on the reasoning behind their decision to expand, why the time is now, and what strategies she and her partner/husband are employing to up the odds for success.
Read MoreFor decades, the glue that held the outdoor and specialty markets together to was the sales reps. Independent or in-house, sales representatives were the first point of contact, the primary relationship, and the most prominent link between brands and retailers.Here’s the thing: they still are.
Read MoreThe evolution of the specialty bike market is happening fast. The learning available to all of us lies in the evolution itself. In bike, we’ve got a front-row seat to discover what’s working, and what isn’t, as an entire established industry works to modernize to meet the expectations of today’s connected consumers.
Read MoreToday, I’m proud to kick off a brand-new special series of the Channel Mastery podcast created to pull the most important trends on specialty business evolution from the bike market.
Why the bike market, you ask? Well, in my opinion, it’s the perfect specialty microcosm.
Read MoreIn today’s show with Ryan, you’ll learn that many independent bike dealers and bike manufacturers are still timid about committing to ecommerce as a channel – for lots of reasons. As we’ve reported in on before on Channel Mastery, you’ll hear once again from this expert that specialty businesses NEED to expand into this realm to continue to serve your connected consumer today.But don’t worry, you don’t need to be a digital marketing expert to reap the rewards. Ryan shares today that the tools exist so that you can make all of these things happen while staying focused on your superlative customer service and cycling expertise.
Read MorePeople come to Nick Sargent with a lot of problems. It’s his job to find solutions. But when you’re the president of the snowsports manufacturing trade organization (SIA), run of the mill answers won’t “fix” the complex problems facing the industry, like climate change, production cycles, and baby boomers aging out of skiing and riding.
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