OIA + SIA Webinar, Follow up Part 2: Chaco's, Lyndi Bell and Alex Adema of DPS Skis talk pivoting to produce, source and donate PPE amid COVID-19.
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We discuss recent shifts in consumer behavior, what we're seeing sell, and advise our community on how to best position a specialty brand in what could be the start of a very active search and engagement window around outdoor gear.
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SupplyConnector co-founder, Sarah Wood & North Carolina Director of Outdoor Rec, Amy Allison, talk broadening the reach of manufacturers to help produce PPE
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This episode is Part II of a series on Consumer Psychology through the Coronavirus crisis and beyond. In this episode, I dive into the most recent Edelman Survey published March 30, 2020 about how consumers are trusting brands today.
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Our friend Jayson O’Mahoney, founder and publisher of Gravel Cyclist, joins us for his first podcast interview ever. We address his approach to reviews, as well as his channel strategy to continue to grow the stoke and engagement of his audience.
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In this episode, I’m laying the groundwork for our forthcoming work around this, Channel Masters. Yes, today we take our first swing at how a ‘typical’ consumer recession mindset could look like when paired with a global pandemic.
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At Verde Brand Communications and Channel Mastery, we have been focused on creating and delivering resources to help your businesses and brands communicate effectively through the current coronavirus crisis. Below are three of the Channel Mastery podcasts our team released in March 2020.
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How Gearheads Outdoor Store owner, Steve Kennedy, started this Moab staple, offering gear and free filtered water and winning SNEWS CoolShop award.
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Another installment of the series for effectively communicating as a specialty business during the Coronavirus crisis. This broadcast focuses on taking steps forward and the paradigm shift that is happening right now as we continue to learn how to navigate through these difficult times.
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We outline the best practices for your brand as we start thinking through what our new normal is and how we work through this challenging time in a tasteful way.
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Kristin dives deeper into communicating with your audience during a fast-moving crisis. Focusing specifcally on Coronavirus (COVID-19).
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We highlight companies and organizations from varying industries that are responding well to the crisis and are following a similar response framework to what Kristin outlines in the podcast.
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Thinking about allowing your employees to work from home? Here are tips that we use to manage a remote workforce effectively.
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Addressing the coronavirus, also known as COVID-19, and how your company should be responding to and planning for this developing situation.
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Kristin and the Verde team provide a framework for helping specialty brands communicate successfully during the Coronavirus (COVID-19) crisis.
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Director of Bike Betonville, Aimee Ross, discusses their relationship with Visit Betonville, economic growth and creating an inclusive cycling environment.
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BikeRumor.com founder, Tyler Benedict, provides insight on spreading content across multiple channels and navigating today's media landscape.
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Jerod Foster is an Associate Professor of Practice in the Department of Journalism and Creative Media Industries at Texas Tech University. He’s also an editorial commercial photographer focusing on outdoor and conservation.
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In this show, we’re going to deep dive on three things you need to know for 2020 when it comes to successfully serving today’s connected shopper.
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