Jennifer Tetrick, Director of PR at Decathlon, discusses they've learned from its European store operations and what beta will be brought to the U.S..
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Taxa Outdoors founder, Garrett Finney, talks creating adventure-ready habitat rigs, sales and community growth through the COVID-19 pandemic and much more.
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An online digital marketing course brought to you by Channel Mastery podcast host and Verde Brand Communications CEO and Founder, Kristin Carpenter.
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I sit down with Jason Duncan, who leads Tactical, CSR and the U.S. manufacturing operations at Outdoor Research. What you’re about to hear is a story of an incredible company culture, a level of human resilience in employees of all ages and focuses at the brand, and the incredibly fast progress that’s being made to produce FDA-compliant PPE.
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OIA + SIA Webinar, Follow up Part 2: Chaco's, Lyndi Bell and Alex Adema of DPS Skis talk pivoting to produce, source and donate PPE amid COVID-19.
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SupplyConnector co-founder, Sarah Wood & North Carolina Director of Outdoor Rec, Amy Allison, talk broadening the reach of manufacturers to help produce PPE
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This episode is Part II of a series on Consumer Psychology through the Coronavirus crisis and beyond. In this episode, I dive into the most recent Edelman Survey published March 30, 2020 about how consumers are trusting brands today.
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Our friend Jayson O’Mahoney, founder and publisher of Gravel Cyclist, joins us for his first podcast interview ever. We address his approach to reviews, as well as his channel strategy to continue to grow the stoke and engagement of his audience.
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In this episode, I’m laying the groundwork for our forthcoming work around this, Channel Masters. Yes, today we take our first swing at how a ‘typical’ consumer recession mindset could look like when paired with a global pandemic.
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How Gearheads Outdoor Store owner, Steve Kennedy, started this Moab staple, offering gear and free filtered water and winning SNEWS CoolShop award.
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Another installment of the series for effectively communicating as a specialty business during the Coronavirus crisis. This broadcast focuses on taking steps forward and the paradigm shift that is happening right now as we continue to learn how to navigate through these difficult times.
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Kristin dives deeper into communicating with your audience during a fast-moving crisis. Focusing specifcally on Coronavirus (COVID-19).
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Kristin and the Verde team provide a framework for helping specialty brands communicate successfully during the Coronavirus (COVID-19) crisis.
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Director of Bike Betonville, Aimee Ross, discusses their relationship with Visit Betonville, economic growth and creating an inclusive cycling environment.
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BikeRumor.com founder, Tyler Benedict, provides insight on spreading content across multiple channels and navigating today's media landscape.
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Jerod Foster is an Associate Professor of Practice in the Department of Journalism and Creative Media Industries at Texas Tech University. He’s also an editorial commercial photographer focusing on outdoor and conservation.
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In this show, we’re going to deep dive on three things you need to know for 2020 when it comes to successfully serving today’s connected shopper.
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Machines for Freedom Founder, Jennifer Kriske is my guest today on this episode of the Channel Mastery podcast. Jennifer and I discuss the why behind founding the brand, how she was able to build the loyal following, apparel in independent bike shops and the relationship between Specialized and Machines for Freedom.
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In this episode, you’ll get to hear straight from The Big Gear Show founders why they believe so much in this audacious launch, why they’ve brought together outdoor and bike, why they’ve hired on two past trade show directors in bike and outdoor to lead the charge, and their take on the opportunity for specialty hardgoods manufacturers to endear today’s connected shopper.
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