Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Tailwind Nutrition, the complete nutrition provider to athletes, will be the exclusive hydration and supporting protein recovery partner of the Ragnar Trail Series throughout the 2022 calendar year. Ragnar is a long distance, overnight relay running event that seeks to create memorable relationships for friends and the running community to push their limits, on little amounts of sleep, in unique locations throughout the world.
Read MoreTim Caddis is the CEO and Founder of CADDIS, an eyewear brand that crushes age stereotypes. He has founded new companies and worked for some of the most respected brands in the apparel and specialty sporting goods industries. Lifestyle brands such as Patagonia, L.L. Bean, Filson, Kona, and many more have trusted his methods and guidance on significant issues that steer ships over long periods of time. He has been asked to conduct lectures at the Stanford School of Design, the San Francisco Academy of Art, the California College of Arts, Outdoor Retailer, FlyFishing Retailer, and Interbike.
Read MoreJacques Rene is an experienced business leader who works cross-functionally to achieve tangible results and organizational change. Currently serving as the leader of the Fabrics Division for W.L. Gore & Associates, Jacques leverages his broad skills to drive a customer-focused strategy. Jacques has demonstrated the ability to set goals, create strategy, drive execution, and manage performance in a variety of roles.
Read MoreGregory Mountain Products, the long-time leader in backpack design and innovation, unveils three new families of daypacks for fall 2022 - the Tempo H20 and Pace H20, Salvo H20 and Sula H20 and Rhune Collection.
Read More10 Barrel and Danner announce a brand collaboration to launch the latest beer in 10 Barrel’s #drinkitforward program, Rock Hop Cold IPA, with a portion of proceeds to benefit Trailkeepers of Oregon, a non-profit volunteer organization that maintains and preserves Oregon’s hiking trails.
Read MoreThis week’s guest on Channel Mastery is the newest member of USA Cycling, CEO Brendan Quirk. Brendan is a veteran in the cycling industry and brings a background in racing to his new role at USA Cycling, the nation’s governing body for cycling that oversees the disciplines of road, track, mountain bike, cyclocross, and BMX.
Read MoreLearn about the practice of Land Acknowledgement, why it is important, and how your brand can take a holistic approach to recognize the ancestral lands that we live on and recreate on.
Read MoreNFTs are dominating the news and now the outdoor recreation market. In this episode, I sit down with the co-founder of Bike Club NFT, Tyler Benedict, and ambassador Louise Vardaman to talk about how the community was started and how others can get involved.
Read MoreThe Conservation Alliance, along with 24 outdoor industry companies, are urging Emerald Expositions (“Emerald”) not to move the industry’s Outdoor Retailer trade show to Utah, stating that they will not support or attend a trade show event in the state as long as its elected officials continue their attacks on national monuments and public lands protections.
Read MoreWe’re excited to welcome Jason Blevins as we discuss what sparked him to start The Colorado Sun, a member-owned public benefit corporation, and his career covering the outdoor industry on the Western Slope of Colorado. We discuss his recent article about the optimistic outlook for the ski industry based on the demand for ski lift infrastructure in the US.
Read MoreWe’re no strangers to ambiguity these days, and everyone has varying levels of comfort as we decipher our new normal. So rather than just guess who might show up to our events, or if we should stay virtual, we reached out to some of our closest contacts in the media to get an idea of how comfortable they are with attending in-person events.
Read MoreGCI Outdoor announces an exciting new partnership with Outdoors Empowered Network
Read MoreSlingshot Sports, has retained Verde Brand Communications to lead its public relations and brand communications efforts
Read MoreGore-Tex announces their new Outerwear on Demand garment rental program which will allow snow enthusiasts convenient access to GORE-TEX snowsports apparel at 15 different resort and retail locations throughout North America.
Read MoreWe’re humbled to welcome back to the show, Scott Buelter, CEO of Ascent360 - a data-driven marketing platform that has grown tremendously in the past couple of years as a result of the pandemic directing more and more purchases online.
Read MoreAn example of elevating diverse voices in storytelling. Caught between athletic passion and cultural obligation, a Hunkpapa Lakota skier learns to be a better relative to the mountains where he skis and to the people who once called them home.
Read MoreAkvile and I chat about trends in digital marketing space, iOS14’s effect on cookies, supply chain’s unexpected impacts, diversifying social advertising, and more. Join us to learn from an industry leader in the digital marketing and social media space who works with brands like Thermos, Johnson & Johnson, and Postmates.
Read MoreTherm-a-Rest has been leading the industry with award-winning outdoor sleeping gear since 1971 when it introduced the first self-inflating sleeping pad to the market. In 2022, the iconic outdoor brand celebrates its 50th anniversary and five decades of industry-leading innovation and helping people better enjoy the outdoors.
Read MoreOrthoLite celebrates its 25th anniversary in 2022 on the heels of back-to-back, record-setting growth years
Read More
