Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Gathr Outdoors, a diversified global designer and manufacturer of outdoor products and sporting goods, announces its acquisition of Cascadia Vehicle Tents (CVT). Terms of the transaction were not disclosed. Gathr Outdoors is a portfolio company of Centre Partners.
Read MoreOutdoor Prolink asks that their members give a micro-donation at checkout when making purchases on the outdoorprolink.com store. As an extra incentive, Outdoor Prolink matched donations on Giving Tuesday, finishing off a year of giving back with $84,738 raised for their four 2021 nonprofit partners, PridePads Africa, Protect Our Winters, Outdoor Afro, and The Conservation Alliance.
We sit down with Nora and Matthew of GORE-TEX to discuss the next iteration for their ingredient brand in their upcoming fall 2022 collection of expanded polyethylene (EPE). In addition to performance, the new line adds responsibility for their materials - which resonates with the current market demand from retailers to the end-consumer. Join us and listen to how a decade of work has come to fruition!
Read MoreLearn more about the high-level website traffic trends in the outdoor industry as we look back at Q4 and lay out some important areas to watch in 2022.
Read MoreLeading performance eyewear brand, Costa Sunglasses, welcomes one of bass fishing's most decorated anglers to its roster, Kevin VanDam. Heading into the 2022 season, VanDam will depend on Costa’s high-performance eyewear for his continued success on the Major League Fishing (MLF) Bass Pro Tour.
Even though winter is just kicking into high gear [at least here in Colorado], we wanted to share some new gear coming down the pipeline from a few of our favorite brands.
Read MoreKeith Bornholtz join the show to talk acquisition, rebranding, leadership, and the power of community brands.
Read MoreCosta Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, appointed industry veteran John Acosta as its Vice President of Marketing. With more than 20 years of experience in the outdoor and fishing industries, Acosta will oversee Costa’s global marketing efforts creating a consistent brand experience in every channel of its business.
MacNeill Pride Group® (MPG), a diversified global designer and manufacturer of outdoor products and sporting goods, is rebranding to Gathr Outdoors to better reflect its mission and the industries within which it operates.
Uncertainty, in several forms, has driven down traffic across the market, however, conversion rate remains a bright spot. How can you tune up your brand and business to deal with these market conditions? We’ll break down our recommendations by traffic channel.
Read MoreDuring the week of Nov. 8-15, Backpacker’s Pantry, BUFF, Juniper Ridge, Nuun Sport, La Sportiva, Osprey, Sea to Summit, Snoplanks, Superfeet, and TREW Gear donated 5% of their online revenue as part of The Conservation Alliance’s annual We Keep It Wild fundraising campaign. Combined, the brands helped raise more than $32,000.
Read MoreWe share the best ways to make the most out of your listicles and keep your readers (and Google) well-informed with the newest gear on the market.
Read MoreSince launching its first antimicrobial yarn, Noble Biomaterials - creator of advanced antimicrobial systems and conductive energy textiles - has sought to protect, save, heal and improve lives. Today, the company announces the integration of their Ionic+™ fabric treatment across Silvon Home’s bed, bath, and mask products.
Read MoreFrom running more to crushing that summit, folks around the world set their sites on a better version of themselves. To help in this pursuit, we’ve gathered a list of products from our great brands that can help your readers chase their dreams and resolutions, plus a couple of events that can be the goal themselves.
Read MoreORCA Coolers & Drinkware won the coveted USA TODAY 10Best Readers Choice Award for its Walker Tote. The soft-sided cooler placed among the top ten for “Best Gifts for Road Trippers.” The nomination was carefully made by an expert panel of travel writers, then voted on by the public.
Read MoreOutdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces new brand partnerships for this year. The following companies have been added to Outdoor Prolink’s brand network: Base Medical, Blackstrap, Bobo's Oat Bars, Crazy Creek, Duonamic, EcoVessel, Good-To-Go, GSI Outdoors, Helly Hansen, HEX, Maxim Climbing Ropes, SMRT Tent, Mtn Ops, Snow Peak, Solo Stove, and Zeal Optics. Launching later this year are ABS Avalanche Airbags and NOBL Wheels.
Read MoreBrands and retailers alike are rejoicing with holiday and Black Friday deals. However, inventory and supply chain challenges continue to be a persistent challenge. With this in mind, we wanted to collect the best Black Friday and holiday deals from our great roster of brands, all with products that are guaranteed to be in stock.
Read MoreOrthoLite®, the industry leader of branded, high-performance, and comfort footwear solutions, expands its range of eco formulations with the release of OrthoLite® HybridPlus-Bio™ and HybridPlus-Recycled™ insole technologies. With formulations that elevate the total eco content of the insoles to 57-percent and 50-percent, respectively, these two new innovative technologies set a new standard for sustainable insoles.
Read MoreLife Time and the Sea Otter Classic introduce the Sea Otter Classic Summit, a brand-new global gathering of outdoor industry leaders focused on serving a diversified outdoor industry leadership group.
Read MoreOutdoor Research earned an Editors’ Choice Gold Award from Backpacker Magazine for its AscentShell™ waterproof/breathable fabric technology, calling out AscentShell as best-in-class among highly-breathable electrospun fabrics being used in today’s waterproof apparel. Backpacker’s Editors’ Choice Gold Award is a step beyond its regular Editors’ Choice Award, signifying products that have proven themselves over time as standout via the magazine’s rigorous testing processes.
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