CAse study

Bringing technology to the masses with GORE-TEX

Amplifying the GORE-TEX brand through influencer-driven micro events

Overview

Verde, in partnership with GORE-TEX, executed a series of targeted micro-events designed to deepen brand awareness and product credibility among younger audiences. The events, held in New York City's Central Park and Nederland, Colorado, were created to resonate with Gen Z and Millennial influencers, emphasizing community, transparency, and experiential engagement.

Nederland Influencer Hike

  • Location: Nederland, Colorado

  • Audience Reach: 324,000

  • Media Coverage: 35 pieces of coverage

This winter hike brought together influencers for a four-mile trek in Colorado’s rugged terrain, where they tested GORE-TEX footwear and apparel, including the new ePE Membrane technology. The event was crafted to be a low-pressure, community-oriented experience, allowing influencers to form genuine connections with the brand and each other. The small group dynamic fostered in-depth discussions about product performance in real-world conditions.

Key Results:

  • Over 324,000 impressions from 35 media pieces, with high engagement on social platforms.

  • Influencer Mak Shea Regan (@makontherun) shared content across TikTok and Instagram, garnering over 21,500 views and 2,175 engagements.

  • Sarah Anderson (@adventuringeyes) and other influencers highlighted the GORE-Tecx wash & care process, reinforcing the brand’s commitment to product longevity.

Central Park Influencer Hike

  • Location: Central Park, New York City

  • Audience Reach: 146,000

  • Media Coverage: 12 pieces of coverage

In Central Park’s Northwoods, influencers participated in a one-mile hike to test GORE-TEX Invisible Fit technology. The event offered an intimate setting for influencers to engage with the brand on a personal level, leading to organic conversations about product features and GORE-TEX’s rigorous R&D efforts. Participants received branded care packages, including footwear wash kits and GORE-TEX accessories, which they showcased in follow-up social media posts.

Key Results:

  • Generated 146,000+ impressions from 12 media pieces, including an Instagram giveaway with significant engagement.

  • Influencer Laura Giromini Arrigoni (@viverenewyork) highlighted GORE-TEX products in her 2023-2024 Gift Guide and held an Instagram giveaway that boosted brand visibility.

  • Angelica Wilson from 21Ninety included GORE-TEX in her content, amplifying the brand within the wellness and lifestyle community.

Goals:

  • Introduce GORE-TEX products to influencers for firsthand experience and authentic reviews.

  • Generate organic social media content that educates and introduces audiences to new products.

  • Build a community between the GORE-TEX brand and a younger, diverse audience.

  • Position GORE-TEX as a leader in innovative, waterproof technology through direct influencer engagement.

Posts

Stories

Reels

 

The Results

  • Both events significantly increased GORE-TEX’s visibility across influential social media channels and traditional media outlets.

  • The New York City event fostered brand loyalty and trust among urban influencers, while the Nederland hike resonated with the outdoor adventure community.

  • Combined, these events showcased GORE-TEX’s innovative products to a broad, engaged audience, driving increased interest and product credibility.

  • Total Audience Reach: 470,000 across both events

  • Total Media Coverage: 47 pieces of coverage

  • Enhanced Brand Perception: Strengthened GORE-TEX’s position as an inclusive leader in outdoor technology through authentic influencer partnerships.
 
 

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