Verde PR 2024 NYC Media Showroom Press Kit

Here is a recap of our attending brands and their key products and stories from our 2024 NYC Spring Media Showroom. Please reach out to our team with any questions or to request media samples.

Gregory

Media contact: Becca, becca@verdepr.com

Affiliate program: Impact Radius

Spring / Summer 2024 Media Portal

Fall / Winter 2024 Media Portal

Key products & stories

F24 - Unlikely Hikers Collaboration

  • Building upon years of collaboration and partnership  with Jenny Bruso, founder of Unlikely Hikers, Gregory will launch a dedicated line of packs with proceeds that will go towards supporting the organization. Unlikely Hikers is a diverse, all-inclusive, body-liberating outdoor community featuring the underrepresented outdoorsperson. The new collection of packs is designed for everyone - from daypacks to waistpacks, the collection is available in both standard and plus size fits to give anyone an option to enjoy time spent outside.

  • Gregory will commit 5% of net sales from this collection to Unlikely Hikers and their continued efforts towards making participation in outdoor activities a more inclusive and accessible reality.

S24 - Alpaca Gear Collection

  • Made to fit in cars, vans, garages, truck beds and more, the collection rethinks what it means to travel and pack intentionally - with a range of long-lasting and well-built storage options designed to keep outdoor enthusiasts’ gear organized anywhere their travel takes them. Each product is made to fit the needs of the gear nut, family camper or van-lifer, no matter their experience level. Providing protection, organization and accessibility, users can trust these products for daily use in the trunk of their car, in their gear room or at their campsite.

  • For more information about the Alpaca Gear Organization collection, watch this video.

PackTowl

Media contact: Jenna, jenna@verdepr.com

Affiliate program: https://www.packtowl.com/packtowl-affiliate.html

High-Res Images: Image Library

Key products & stories

S24 -

  • PackTowl Changing Poncho

  • Made for those times and places where you need to pack your own privacy, the PackTowl Changing Poncho is both a towel and personal changing room (because space, like privacy, can also be limited on adventures).  The Changing Poncho dries fast, doesn’t smell and absorbs water easily, all the things you’d expect from PackTowl. So whether you’re warming up after an alpine swim, stripping off your wetsuit after a surf sesh, or peeling off muddy mountain bike clothes before heading to the brewery, the Changing Poncho has you (literally) covered.

  • Images: Changing Poncho

  • PackTowl Personal Towel (new artist series)

    • The Personal Towel is PackTowl’s best-selling camp and travel towel. Sustainably made of 50% recycled fabric, the Personal takes up minimal space in your backpack, luggage, or car and delivers maximum absorbency and quick-drying performance. Capable of absorbing 4x its weight in water and drying 70% faster than comparable cotton towels while taking up a fraction of the space, the Personal is perfect for camping, travel, the gym, the yoga studio, and around the house. Machine washable, and with Polygiene® odor control, the Personal is always fresh and ready for your life on-the-go.

    • Images: PackTowl Artist Series

MSR (Mountain Safety Research)

Media contact: Alexa, alexa@verdepr.com

Affiliate program: AvantLink, https://www.msrgear.com/msr-affiliate.html

Key products & stories

F24 -

S24 -

Therm-a-Rest

Media contact: Becca, becca@verdepr.com

Affiliate program: AvantLink, https://www.thermarest.com/thermarest-affiliate.html

Key products & stories

S24 - Honcho Poncho Kids

  • Therm-a-Rest®, the leader in outdoor sleeping gear for more than 50 years, is introducing its best-selling Honcho Poncho in kids sizing for spring 2024. Designed specifically for young adventurers, the Honcho Poncho Kids is a versatile and cozy outdoor essential that will keep children warm and comfortable during all their outdoor activities. Building upon the success of the original Honcho Poncho, the Honcho Poncho Kids delivers the same level of comfort, quality and functionality in a size and style tailored to children. This innovative piece of outdoor gear is perfect for camping trips, outdoor sporting events, family hikes and any activity that requires reliable warmth and protection from the elements.

  • Press Release: Therm-a-Rest expands best-selling Honcho Poncho collection with kids line for young adventurers

  • Images: Honcho Poncho Kids

Platypus

Media contact: Jenna, jenna@verdepr.com

Affiliate program: AvantLink, https://www.platy.com/platypus-affiliate.html

Key products & stories

Summer 24 -

  • Quickdraw Gravity Filter System & DayCap™ In-Bottle Filter

    • Platypus will add two new filters to the QuickDraw™ family - the QuickDraw™ 2L Filter System and the QuickDraw™ 3L Gravity Filter System. The new QuickDraw™ 2L Filter System has an increased storage capacity and ease-of-use with a fast flow rate and easy-to-deploy squeeze filter system. The QuickDraw™ 3L Gravity Filter System is ideal for fast-moving groups, but stays true to the collection’s defining characteristics - fast flow rates, simple and versatile performance and safe and effective filtration. 

    • Images: Quickdraw Gravity Filter System

  • DayCap™ In-Bottle Filter

    • Platypus will also introduce the DayCap™ In-Bottle Filter to its filtration line, allowing users to transform their favorite wide-mouth water bottles into an effortless scoop-and-drink water filter. With a premium feel that compliments the quality of the compatible water bottles, the hollow fiber technology delivers fast-flowing 0.2-micron filtration so you spend less time worrying about clean hydration and more time enjoying the great outdoors.

    • Images: DayCap In-Bottle Filter

Tailwind Nutrition

Media contact: Lauren Haber, lauren@verdepr.com

Affiliate program: Avantlink

Key products & stories

S24 -

  • Tailwind Nutrition Rapid Hydration

    • Tailwind Nutrition, the leading provider of simple and complete nutrition products, has launched Rapid Hydration, an all natural electrolyte drink mix that quenches your thirst and rapidly replaces what you sweat out with the right blend of electrolytes and Vitamin C. The powder mixes quick and clear with a clean, light taste to optimize your hydration during workouts or throughout the day. Rapid Hydration has a clean, refreshing taste that delivers a subtle yet satisfying flavor that will leave your tastebuds happy. It helps you hydrate faster than just drinking water alone and provides electrolytes to replace what is lost in sweat. Similar to Tailwind’s Endurance Fuel, Rapid Hydration takes advantage of the body’s active transport mechanism to maximize the absorption of electrolytes and water. Sweetened with natural cane sugar, Rapid Hydration does not include any artificial sweeteners and is naturally gluten free. MSRP $18.99 (12-pack)

    • Press Release: Tailwind Nutrition launches Rapid Hydration electrolyte mix

    • Images: Lifestyle and Product images

OrthoLite & Cirql

Media contact: Lauren Haber, lauren@verdepr.com

High-Res Images: Images

Key products & stories

S24 -

  • Cirql rTPU30

    • On April 15, OrthoLite subsidiary Cirql introduced Cirql rTPU30, a new, comfort midsole foam made from 30% post-consumer recycled TPU and 70% virgin TPU. Cirql rTPU30 is a patented, scalable, midsole manufactured through a chemical-free supercritical foaming process. The recycled portion of the midsole comes from recycled TPU phone cases that are grounded into pellets and then molded into one solid midsole. The midsole and outsole are molded in a process that requires no glue (again, chemical free) and the midsole is fully recyclable. This new midsole innovation is currently hitting the market in lifestyle, comfort and golf footwear and will begin to hit the market in major footwear brands within 2024. More to come!

Royal Robbins

Media contact: Jenna, jenna@verdepr.com

Affiliate Program: AvantLink, https://www.royalrobbins.com/us/en-us/affiliate-program

Spring / Summer 24 Media Kit

Key products & stories

2024 - Desert Pucker 25-Year Anniversary

F24 - Natural Fibers and Brand’s highest sustainability standard

Outdoor Research

Media contact: Dave, dave@verdepr.com

Affiliate Program: AvantLink

Spring/Summer 2024 Media Kit

Key products & stories

F24 -

  • Industry Leading Sustainability – The fan-favorite Foray II and Aspire II shell collection evolves for Fall 24 to be the most sustainable rain shell OR has ever produced, and a leader in the outdoor industry. It is the first to use exclusive factory-applied Nikwax Direct.Dry DWR technology, and also the first technical apparel in the outdoor industry certified as carbon neutral by Climate Impact Partners. 

  • Versatile Layers for Cold — Made for the full range of aerobic activities in cool and cold weather, the Deviator Collection includes a hoodie, pants, and gloves with innovative active insulation. For Fall 2024, OR adds the Deviator Half Zip, which puts high-loft VerticalXTM Octa insulation in the front and back of body, and the Deviator Wind Vest, adding layering options for cool temps. 

  • Fan-Favorite Insulation — With a fully recycled 20D shell and liner fabric and 800-fill responsibly sourced down, the new Transcendent Down Hoodie, Jacket, and Vest bring back a fan favorite OR name, universally loved for its packability, warmth, and versatility. This compressible collection is OR’s most versatile down layer, equally at home for technical, travel or casual use. Thanks to unique-looking baffle  

S24 -

  • Freewheel Mountain Bike Collection — While its products have been adopted by cyclists for years, Outdoor Research launches its first dedicated mountain bike line, the Freewheel Collection. This eight-piece line includes shorts, long- and short-sleeve jerseys, a half-zip hoodie, two models of gloves, a hip pack, and, coming in Fall 2024, pants. 

  • Shadow Wind Hoodie — This 5-ounce stretch-woven wind shell is a game changer. Most wind layers in this category are made with a hard shell-like nylon, but the Shadow uses a soft, protective material that stretchy and much more comfortable to wear for everything from running and biking to hiking and mountaineering. 

  • Rain Shells — OR's new Stratoburst Collection is soft, stretchy, has 20k waterproof protection and the jacket checks in at $165.

  • Sun Protection — The updated Astroman Air Collection pairs 30 to 50 UPF protection with laser-cut perforations for maximum breathability. 

 

The above brands attended our Spring ‘24 Media Showroom. For a full list of brands that Verde works with, check out our full client roster here. Account managers are listed on each page.