The GORE-TEX Brand 2022
Media Kit
W. L. Gore & Associates is a global materials science company dedicated to transforming industries and improving lives. Since 1958, Gore has solved complex technical challenges in demanding environments — from outer space to the world’s highest peaks to the inner workings of the human body. With more than 11,000 Associates and a strong, team-oriented culture, Gore generates annual revenues of $3.8 billion.
The GORE-TEX Brand has their own Press Portal, with images, assets and additional info about their core consumer technologies as well as their sustainability initiatives, research and development and more. You can find more info at the below link:
media contact
Alexa McRoberts
Senior Account Manager
alexa@verdepr.com
GORE-TEX Technologies by Activity
as you know, Gore makes a range of technologies to keep you protected. This season, as we head into the summer months, we’ll be focusing on running and hiking and the key technologies to keep you comfortable while doing these activities.
Running Technologies (Trail & Road)
GORE-TEX INFINIUM WINDSTOPPER
In cool and windy weather conditions, lightweight windproof and water-resistant GORE-TEX INFINIUM WINDSTOPPER® protects your body from heat loss and moisture control for better comfort. The soft and versatile GORE-TEX INFINIUM WINDSTOPPER® technology is also highly breathable, making it perfect for high aerobic activities. Created using an ultra-thin protective ePTFE layer laminated to textiles with softness and stretch, it offers windproof protection exactly where needed. Gore’s membrane technology has billions of pores that are 900 times larger than water vapor molecules, so even though wind can’t get in, moisture from sweat vapor can easily get out. A great option for when the weather won't make up its mind on cold spring morning runs.
GORE-TEX invisible fit Footwear
GORE-TEX Invisible Fit Footwear was created to make the GORE-TEX waterproof membrane feel invisible to the runner. Lightweight and expertly integrated, the award-winning technology provides the same fit comfort of the non-waterproof version of the running shoe with no wrinkles or noise. The construction features a lightweight technology with low water pick up, a fast dry out time and includes the same durable waterproof protection and GORE-TEX Guaranteed to Keep You Dry Promise. Whether you’re running through dewy grass on an early spring morning or heading out on a muddy and slushy trail run, GORE-TEX Invisible Fit Footwear for running will keep your feet comfortable for miles upon miles.
Learn more here.
LA SPORTIVA BUSHIDO II GTX with Invisible Fit Footwear - available now
SCARPA GOLDEN GATE ATR with Invisible Fit Footwear - road to trail crossover *(Scarpa is also launching a more technical trail running shoe the Ribelle Run GTX also with Invisible Fit Footwear in Fall 2022. Their Rush Trail GTX shoe also has a GORE-TEX membrane and is designed more for light hiking, available now.
Hiking Technologies
GORE-TEX PACLITE Plus
Whether you’re out on a hike with your dog after work, or on a longer weekend walk, having a lightweight, packable jacket (or pants) with you means you are prepared to make more of every day. Designed to provide comfort and reliable protection, all GORE-TEX PACLITE® Plus garments come with the GUARANTEED TO KEEP YOU DRY promise, and are totally windproof and extremely breathable.
GORE-TEX Invisible fit footwear
GORE-TEX Invisible Fit Footwear was created to make the GORE-TEX waterproof membrane feel invisible to the runner. Lightweight and expertly integrated, the award-winning technology provides the same fit comfort of the non-waterproof version of the running shoe with no wrinkles or noise. The construction features a lightweight technology with low water pick up, a fast dry out time and includes the same durable waterproof protection and GORE-TEX Guaranteed to Keep You Dry Promise. Whether you’re running through dewy grass on an early spring morning or heading out on a muddy and slushy trail run, GORE-TEX Invisible Fit Footwear for running will keep your feet comfortable for miles upon miles.
Learn more here.
MARMOT MINIMALIST PRO Jacket with PacLite Plus Fabric Technology (great for hiking or travel)
What’s New?
W. L. Gore and Associates (Gore) has released its 2021 Responsibility Update for the Fabrics Division. The report showcases how Gore Fabrics Division is leveraging its principles – the belief in science, transparency and cooperation with industry associations – to provide innovative and sustainable solutions.
The 2021 Responsibility Update reviews the latest progress and initiatives by the Gore Fabrics Division and the steps taken to improve its impact on People and Planet while prolonging the lifetime of our products and the well-being of their users.
Also highlighted in the Update are notable developments from 2021 that support Gore’s sustainability strategy, including the development of expanded polyethylene (ePE). The announcement of Gore’s new ePE membrane is just one key example of how Gore is using its vast expertise to drive environmentally responsible material innovations.
The 2021 Responsibility Update can ve viewed online on the GORE-TEX brand website: http://gtxi.is/resp22