under embargo until 9AM pst on Friday, February 12

Under Armour is delivering its next chapter in Innovation with the launch of the UA Flow Velociti Wind. With Flow, UA has created an outsole-free running shoe, with nothing like it on the market today.

UA Flow is a responsive, grippy, and supportive singular-foam compound that eliminates the rubber outsole, enabling Under Armour to create its lightest, highest traction running shoe in their current lineup. 

The Flow Velociti Wind was designed and engineered to provide great responsiveness and energy return, grippy traction so you can run with confidence, and a groundbreaking super-engineered upper solution that molds perfectly to the human form to unlock performance. 

The UA Flow Velociti Wind eliminates all distractions - helping you reach your flow state with every run.

what is Flow?

Flow disrupts the design of a traditional running shoe by completely eliminating the rubber outsole, bringing unparalleled lightweight cushion and long-lasting technology. Removing the outsole reduces 2-3 ounces of weight from traditional running shoes.

Warp is a groundbreaking upper that molds perfectly to the human form to unlock performance. Warp features tape that sits relaxed on the foot but activates and locks out when in motion during toe-off, acting as seatbelts for stability and great fit.

Grip the surface better and run with confidence, with unparalleled traction. Flow’s rubberless outsole provides comparable traction to standard rubber - without the weight - helping runners grip the surface better and run with confidence.

key runner benefits

Key Flow Runner Benefits:

• Lightweight: Eliminating the outsole means less rubber and less overall weight in each shoe (2-3oz less).

• Cushioning and Responsiveness: UA Flow provides energy return with amazing cushion after many miles with reliable durability. 

• Ground Traction: Unparalleled traction allows runners to grip the surface better and run with confidence.  

• Support: UA Flow Velociti Wind features UA’s new Warp upper solution, a ground breaking and UA patented upper solution that has been highly praised by our fastest UA runners.

• Consistent: UA Flow technology is the light, snappy, rubberless cushioning that keeps you fast and focused in any condition— be it extremely warm or extremely cold.

• Durability: UA Flow has a low compression set, so you won’t lose bounce where other materials pack out after continued wear and tear.

product DNA

• Global Retail Launch Date: March 3, 2021

• Weight: 

  • Men’s - 8.5oz (214g) for a men’s 9

  • Women’s - 8.02oz (227g) for a women’s 7

• Price: $160 USD

• Heel: 26mm

• Forefoot: 18mm

• Offset: 8mm