10 barrel brewing
Media Kit
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10 Barrel Brewing Company is a craft brewer based in Bend, Oregon, featuring innovative beers brewed locally at each of its five brewpub locations in Oregon, California, Idaho, and Colorado. 10 Barrel has one simple mindset: brew beer, drink beer, and have fun doing it.
10 Barrel partnered with Verde in 2019 to manage targeted media relations, helping them to grow their reach in the outdoor market and active lifestyle markets. They currently brew award-winning IPA’s and limited edition beers, as well as canned cocktails and other imaginative beverages, which pair nicely with their unique event activation such as their Beer Cat.
media contact
Matthew Pacocha
Sr. Account Manager
matthew@verdepr.com
Fall 2021 product launches
What’s New?
10 Barrel Brewing Action Pack’d fall Variety Pack release; PRAY for Pow coming 10/1
10 Barrel walks the ‘Drink Beer Outside’ talk all year long with a suite of four beers that donate a portion of their proceeds to protect and preserve important outdoor initiatives, including Hazy Trail for the Outdoor Alliance, Nature Calls for The Conservation Alliance, Profuse Juice for the Surfrider Foundation and Reel Good for Trout Unlimited’s Home Rivers Initiative. All of these excellent beers are part of 10 Barrel’s #drinkitforward program. Action Pack’d combines Nature Calls and Profuse Juice with the Limited Release Paddle Captain to create a VP that’s brewed for adventure. PRAY FOR POW, launching 10/1, will be the fifth beer in the #drinkitforward series and benefits Protect Our Winters.
Action Pack’d
Action Pack’d Variety Pack
The New guy - Paddle Captain - by brewer, Tonya Cornett. Paddle Captain—old meets new in this Western IPA. Brewed by taking a classic IPA recipe and pairing it with new whirlpool and dry hopping techniques, 10 Barrel stumbled onto a true crowd pleaser. Not too bitter, not too sweet, huge hop aroma and flavor, Paddle Captain is a solid IPA. ABV 6.7% IBU 55
Nature Calls - by brewer, Ian Larkin. It’s a Mountain IPA brewed for outdoor drinking, and one of 10 Barrel’s #drinkitforward beers benefiting the Conservation Alliance.
This beer merges two prominent IPA styles: West Coast and East Coast Hazy, in a combo that highlights the tropical fruitiness of a hazy with the piney juicy citrus of a traditional IPA. 6.5% ABV and 55 IBUs.
Nature is certainly calling on us now more than ever, and we’re trying to help in the best way we know how—by drinking beer outside.
Profuse Juice - by brewer, Tonya Cornett, benefiting the Surfrider Foundation.
10 Barrel launched Profuse Juice Hazy IPA in 2019 and promptly won a gold medal North American Beer Awards. This drinkable Hazy IPA features lots of tropical and juicy hop flavors while keeping bitterness in check. Profuse Juice nets 6.5% ABV and 45 IBUs.
Help us spread the good word about the good work #drinkitforward does for the places we love.
COMING SOON - PRAY FOR POW
10 Barrel’s most awarded beer recipe based on an American Stout has been reincarnated to benefit Protect Our Winters this season. PRAY FOR POW is the latest and fifth beer added to the #drinkitforward series.
This award winning Stout warms its drinker with notes of dark chocolate, coffee, citrus and berry. 7% ABV with 60 IBUs.
PRAY FOR POW officially launches October 1, 2021, but we wanted to give you a preview as to make sure we don’t miss a snow appropriate stout round up.
This is a fun one, please get ready to enjoy it!
We should all PRAY FOR POW