Diamondback Media Kit

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From morning commutes to work to ripping singletrack at Golden Hour - so many of our Verdeans find solace in the saddle. Alta Cycling Group houses an elite roster of cycling brands and the Verde team is committed to supporting Diamondback in their mission of encouraging riders to Own Your Adventure.

MORE ABOUT DIAMONDBACK:

Born in Camarillo, California, in 1978 and today based in Kent, Washington, Diamondback designs and builds performance bicycles for every rider at every level. With roots in the BMX world and ongoing innovations in road, triathlon, and full-suspension mountain technologies, Diamondback continues to build a legacy of quality, service, and community.

 
 

media contact

Marisa Dobrot
Account Manager
marisa@verdepr.com


Diamondback Assets & Gallery

City Bikes

Division 1 + Division 2

The Division 2 ($850) and Division 1 ($765) are built for city travel if that's to work, school or local restaurant and the unpredictable surfaces riders may encounter. This ultimate multi-use machine is like a mountain bike for the city. Designed with a lightweight aluminum frame and fork, the Division 1 and 2 are lightweight enough to lift up steep stairs to an apartment, but durable enough for hardcore city use. The Division 1 Division 1 features a 1x8 Shimano drivetrain and mechanical disc brakes. The Division 2 features a 1x9 Shimano drive system with a larger diameter handlebar and Hydraulic disc brakes for optimal stopping power. These bikes have smooth-shifting and are low-maintenance with serious braking power for wet and dirty conditions and the big all-terrain tires roll over almost anything in their path giving riders the ultimate city cruiser.

Metric 1, Metric 2 + Metric 3

The family of Metric bikes give riders the nimbleness of a road bike, but the stable and upright riding position of a mountain bike makes them a great city and commuter bike. The Metric 3 ($885) features a Shimano Acera 9 speed drivetrain, a custom alloy frame and flat handlebars for a stable ride. With Tektro Hydraulic brakes, 700c wheels and smooth 35c tires that are wide enough to tackle obstacles riders find along the way. The Metric 2 ($675) features a Shimano Acera 8 speed drivetrain as well as a custom alloy frame, flat handlebars and 700c wheels and 35c tires. The Metric 1 ($585) also features a Shimano Acera 8 speed drivetrain, custom alloy frame, flat handlebars and 700c wheels and 35c tires plus a Tektro 837, Aluminum V-Brake. All three bikes come equipped with rack and fender mounts giving riders the ability to customize the bike for any commute.

Ebikes

Response

The Response is a Class 3 ebike with a 350w Bosch Performance Speed (28mph) motor and a 10-speed Shimano drivetrain to help maintain speed without breaking a sweat. The Magura hydraulic disc brakes and plus-size Schwalbe tires mounted on tubeless compatible 27.5-inch wheels will give riders traction on pavement and gravel paths. Incorporating a 120mm travel RockShox Judy Gold fork will provide riders with a little extra cushion and comfort on a daily commute or a ride around town. $4,100 MSRP.

 
 

Union 1

Built for a city commute, the Union 1 offers a sleek aluminum frame with internal cable routing, a Bosch Performance Line Speed (28mph) motor and a powertube integrated 400wh battery. This Class 3 ebike features a Bosch Purion on-board computer with a minimalist design that shows rider data at the easy touch of a button. The Union 1 also features a 10-speed Shimano drivetrain, Tektro hydraulic disc brakes and wide tires on 27.5-inch wheels. Coming equipped with an integrated rack and fenders to make commuting easy. $3,500 MSRP.

Union 2

The Union 2 is a fully loaded commuter ebike powered by a Bosch Performance Line Speed (28mph) motor and a Powertube 500wh battery. An integrated Bosch Kiox on-board computer provides rider data and uses a handlebar remote with an easy-to-read color display. The Kiox is also compatible with Bluetooth heart-rate monitors for the ultimate smart ebike experience. Built on a polished aluminum frame with internal cable routing, this Class 3 ebike has a 10-speed Shimano drivetrain and Shimano hydraulic disc brakes. The wide tires on 27.5-inch wheels provide extra comfort on rough pavement, and the built-in lights and integrated rack and fenders will get riders to their destination with ease and confidence. $4,100 MSRP

 
 

Current

The Current handles smooth roads with speed, but is also more than capable of exploring. The 500wh powertube integrated Bosch battery allows for longer rides and responds to rider’s pedal pressure up to 28 mph. The Shimano 11 Speed Drivetrain gives riders the extra ability to climb hills regardless of the power assistance. The Maxxis Rambler 700x40c tires will give the Current a perfect balance of road-taming traction and rolling efficiency. With downturned handlebars and sleek design, the Current will take you to any destination. $4,100 MSRP.

 
 

Mountain Bikes

Hatch 1, Hatch 2 + Hatch 3

Rounding out the spring collection the Hatch 3 ($700), Hatch 2 ($650) and Hatch 1 ($600) are made for dirt, gravel and pavement and are for people who want to explore the path less travelled. The Hatch collection features Progressive Wheel Sizing meaning depending on the rider’s size will determine the tire size. The sizing includes extra small and small with 27.5X2.25 tires and medium, large and extra large with 29X2.25 tires. All three bikes have a 100mm travel fork and grippy 2.25-inch wide knobby tires to help riders easily roll over bumps and potholes with confidence. With 21 gear combinations riders can always find a comfortable pedaling pace. The Hatch 3 features Tektro hydraulic disc brakes and the Hatch 2 comes with Tektro mechanical disc brakes that both provide reliable stopping power. This affordable and reliable bike is ready for any adventure.

Release 5C

You can’t have it all … Really? Nobody told that to the Release 5C. Our top-shelf trail bike is the embodiment of new-school technology. Thanks to our Level Link suspension, the Release 5 C absolutely levels the kind of drops and rock gardens that stymie bikes with even more suspension travel. At the same time, our patent-pending design allows the Release to accelerate and climb with the kind of blazing efficiency you’d normally expect from a wispy, featherweight race rig. The Release 5C, in a nutshell, is the perfect all-rounder. The bike’s modern geometry — long in the front, short in the rear, low in the bottom bracket —lends the bike stability at high speeds without sacrificing agility when the trails get tight. What’s more, we’ve decked this machine out with a peerless parts kit that includes the absolutely bomber Fox 36 Performance Elite Float fork and Fox Performance Elite Float DPX2 rear shock, an ultra-precise SRAM GX Eagle 12-speed drivetrain, a wheelset with e*thirteen LG1 EN rims and Novatec hubs, and quick-stopping SRAM G2 RS hydraulic disc brakes with 180mm rotors. A KS LEV Integra dropper post and Race Face cockpit components round out the stellar package.

  • Level Link design equals 130mm of efficient yet supple rear suspension

  • Light and stiff carbon frame with Boost 148x12mm Maxle dropout

  • Fox 36 Performance Elite Float suspension fork and Fox Performance Elite Float DPX2 shock provide 150/130mm of top-tier suspension

  • Powerful and easy-to-adjust SRAM G2 RS hydraulic disc brakes (180mm rotors)

  • SRAM GX Eagle 12-speed drivetrain is durable and makes easy work of the steepest climbs with its ultra-wide gearing

Release 5C

Release 4C

The Release 4C features the same bottomless-feeling rear suspension and deft handling as our aluminum Release models, but with an even lighter, stiffer chassis built from carbon fiber. It starts with our Level Link suspension system, which isolates chain forces from trail inputs, meaning the suspension doesn’t bob when you stomp on the pedals, yet becomes extremely plush on technical descents. For smooth bump-eating performance, the Release 4C is equipped with a Fox Float DPS EVOL LV rear shock and a 150mm travel Fox 36 Performance Float fork. SRAM’s NX Eagle 12-speed single-ring drivetrain provides consistent shifting and, thanks to its 50-tooth granny gear, makes short work of pesky climbs. SRAM G2 R brakes keep you slicing through the most technical lines all day long.

  • Level Link design equals 130mm of efficient yet supple rear suspension

  • Light and stiff carbon frame with Boost 148x12mm Maxle dropout

  • KS Rage-I dropper post (w/ Southpaw remote lever) adds maneuverability on descents

  • Fox 36 Performance Float and Fox Float DPS EVOL LV rear shock provide supple suspension travel (150/130mm, front and rear)

  • Plenty of gearing to tackle steep climbs, thanks to SRAM NX Eagle 11-50T, single-ring drivetrain

Release 4C

Yowie 5C

If you're out exploring the trails, this is the carbon XC bike of you dreams. Our all new Yowie Carbon keeps things comfortable for long rides with 110mm of travel on our Level Link suspension platform and a Fox 34 Performance Float fork with 130mm of travel. The Shimano SLX 1x12 gives you plenty of gears while keeping it light and smooth. Shimano MT 420 hydraulic disc brakes, 29x2.4" Maxxis tires, and a KS LEV dropper post ensure you'll have the tools you need to keep the adventure going. Meet the newest member of the Level Link family with this lightweight short travel 29'er. 

  • Level Link design equals 110mm of efficient yet supple rear suspension

  • Light and stiff carbon frame with Boost 148x12mm Maxle dropout

  • Fox 34 Performance Float suspension fork and Fox DPS Performance Elite Float shock provide 130/110mm of top-tier suspension

  • Powerful Shimano MT 420 Hydraulic Disc Brakes for excellent stopping power

  • Shimano SLX 12-speed drivetrain is durable and makes easy work of the steepest climbs with its ultra-wide gearing

Yowie 5C

Yowie 4C

If you're out exploring the trails, this is the carbon XC bike of you dreams. Our all new Yowie Carbon keeps things comfortable for long rides with 110mm of travel on our Level Link suspension platform and a RockShox Pike Select fork with 130mm of travel. The Sram NX Eagle 1x12 gives you plenty of gears while keeping it light and smooth. SRAM Guide T hydraulic disc brakes, 29x2.4" Maxxis tires, and a KS EXA dropper post ensure you'll have the tools you need to keep the adventure going. Meet the newest member of the Level Link family with this lightweight short travel 29'er. 

  • Level Link design equals 110mm of efficient yet supple rear suspension

  • Light and stiff carbon frame with Boost 148x12mm Maxle dropout

  • KS EXA dropper post adds maneuverability on descents

  • RockShox Pike Select and RockShox SIDLux rear shock provide supple suspension travel (130/110mm, front and rear)

  • Plenty of gearing to tackle steep climbs, thanks to SRAM SC Eagle 11-50T, single-ring drivetrain

Yowie 4C

Yowie 3

If you're out exploring the trails, this is the XC bike of your dreams. Our all new Yowie keeps things comfortable for long rides with 110mm of travel on our Level Link suspension platform and a Fox 34 Performance Float giving 140mm of travel. The Sram GX Eagle 1x12 gives you plenty of gears while keeping it light and smooth. Shimano SLX hydraulic disc brakes, 29x2.4" Maxxis tires, and a KS Rage-I dropper post ensure you'll have the tools you need to keep the adventure going. Meet the newest member of the Level Link family with this short travel 29'er. 

  • 110mm travel hydroformed aluminum frame features Level Link system for efficient yet supple suspension

  • Fox Float DPS Performance Elite Float rear shock has excellent small-bump sensitivity plus improved adjustment range

  • 140mm travel Fox 34 Performance Float fork features Grip damper for more consistent feel

  • Sram Stylo cranks and Sram GX Eagle 1x12-speed drivetrain for light weight and smooth shifting

  • Shimano SLX hydraulic disc brakes offer excellent power and modulation

yowie3

Yowie 2

If you're out exploring the trails, this is the XC bike of you dreams. Our all new Yowie keeps things comfortable for long rides with 110mm of travel on our Level Link suspension platform and a Fox Rythm 34 130mm fork. The Sram GX Eagle 1x12 gives you plenty of gears while keeping it light and smooth. SRAM Guide T hydraulic disc brakes, 29x2.4" Maxxis tires, and a TranzX dropper post ensure you'll have the tools you need to keep the adventure going. Meet the newest member of the Level Link family with this short travel 29'er. 

  • 110mm travel hydroformed aluminum frame features Level Link system for efficient yet supple suspension

  • Fox Float DPS EVOL LV Performance rear shock is responsive and adjustable

  • 130mm travel Fox Rhythm 34 fork features Grip damper for more consistent feel

  • Sram Stylo cranks and Sram GX Eagle 1x12-speed drivetrain for smooth shifting

  • Sram Guide T hydraulic disc brakes offer high power and great control

Yowie 2

Yowie 1

If you're out exploring the trails, this is the XC bike of you dreams. Our all new Yowie keeps things comfortable for long rides with 110mm of travel on our Level Link suspension platform and a RockShox 35 Silver 130mm fork. The Sram SX Eagle 1x12 gives you plenty of gears while keeping it light and smooth. SRAM Level hydraulic disc brakes, 29x2.4" Maxxis tires, and a TranzX dropper post ensure you'll have the tools you need to keep the adventure going. Meet the newest member of the Level Link family with this short travel 29'er. 

  • Level Link design equals 110mm of efficient rear suspension in a 29er frame

  • Boost 148x12mm “Maxle” thru-axle and Boost 110 fork add stiffness

  • RockShox 35 Silver fork for 130mm of travel up front

  • Sram SX Eagle 1x12 drivetrain with Sram SX cranks brings single-ring drivetrains to a more affordable level

  • Maxxis Rekon 29x2.4' wheels keep you rolling over obstacles

Yowie 1