Mountain Safety Research (MSR)
Media Kit
Seattle-based MSR has been engineering standard-setting high-performance outdoor equipment since 1969. A commitment to quality manufacturing and innovation ensures customers are outfitted with the finest, most reliable gear available for outdoor adventures. MSR product lines include: stoves, fuel, cookware, water treatment and hydration systems, shelters, snowshoes, snow tools, and backcountry poles. The majority of MSR products are made in the company’s Seattle, U.S.A. and Cork, Ireland manufacturing facilities. To learn more, visit www.msrgear.com.
media contact
Alexa McRoberts
Senior Account Manager
alexa@verdepr.com
spring 2022 product launches
Updated Hubba Hubba Tent Series
Launching January 1, 2022
MSR is excited to announce updates to its award-winning Hubba series for spring 2022. The best-selling and award winning Hubba Hubba is known for its fast and easy set up thanks to its freestanding design and symmetrical poles, and now features a significant weight reduction and updated features. Additionally, all three size versions (previously Hubba NX, Hubba Hubba NX and Mutha Hubba NX) will be unified under the recognizable name - Hubba Hubba.
The updated designs include up to a 14 oz reduction in weight compared to previous models, keeping the Hubba Hubba series a premiere lightweight option. The three-season tent series will now also feature easy-open, no-curve door zippers, tech-friendly cable ports on all storage pockets, ultra-tough Easton Syclone poles and durable floor materials. The Hubba Hubba’s durable mesh and fabric materials balance comfort, airflow, protection and privacy through the widest range of conditions. The waterproof Durashield-coated fly and floors and taped seams provide reliable, durable weather protection and the reinforced patches and stitching at guy points add extra stability in windy conditions. Finally, the true rectangular floor and extra headroom make the Hubba Hubba incredibly spacious and easy to set up, eliminating sleeping pad overlap, thanks to the symmetrical pole design.
To learn more about all of the Hubba Hubba tent updates, check out this video: https://www.youtube.com/watch?v=W52HE4gi8jQ
View the full press kit here with the press release, spec sheet and downloadable product images
Pricing:
Hubba Hubba 1 - $409.95 USD
Hubba Hubba 2 - $479.95 USD
Hubba Hubba 3 - $579.95 USD
Low Down Remote Stove Adapter
Launching January 1, 2022
Brand new for this season and far more than just an accessory, the LowDown Remote Stove Adapter amplifies the performance and versatility of all current MSR top mounted canister stoves and stove systems. Placing the stove on a low, stable base, away from the canister, allows these ultralight stoves to serve you reliably on group trips, in basecamp settings and deep in the backcountry. Cooking with larger pots and on uneven surfaces are now both easier, making this seemingly small add-on a big game-changer for every kind of camping kit.
“The big advantage of the LowDown adapter is that you are able to control the stove from about a foot away from your hot burner, while boiling water or simmering a meal, instead of directly underneath it,” said Scott Youmans, Product Line Manager at MSR for Stoves, Cookware, and Winter. “This makes for a much more comfortable flame adjustment experience and in our experience, users fine tune their flame control much more when it’s easier to do. The end result is an easier, more comfortable cooking experience.”
Added Stability - Low center of gravity, use large pots and cook on uneven ground with confidence.
Remote Flame Control - Canister-side
flame control adds safety - especially with
boil-overs.
Universal - Works with all current MSR
canister-mounted stoves and stove systems including: PocketRocket 2, PocketRocket Deluxe, WindBurner Personal and Reactor stoves.
Easily Packable - Compact, folding design
Weight - 6.3oz (180g)
Price: MSRP $49.95 USD
View the full press kit here with the press release, spec sheet and downloadable product images
Updated Freelite Tent Series
Launching January 1, 2022
Also receiving updates for spring 2022 is the Freelite tent series, MSR’s lightest semi-freestanding tent capable of handling various multi-day outdoor trips. The reimagined FreeLite series will offer targeted performance and value to the ounce-counting weekend warrior. The updates deliver on the MSR promise of greater livability for less weight, while also maintaining the stalwart reliability that MSR is known for. The updated models are up to 9 oz lighter than previous models, and feature easy-open, no-curve door zippers, cable ports on all storage pockets, and the ultimate in durability and performance, thanks to DAC’s lightest weight aluminum poles and Durashield Coating, providing the peace of mind that your tent will last for many seasons to come.
The Freelite is available in one, two and three-person size options. To learn more about all of the Freelite series updates, check out this video: https://www.youtube.com/watch?v=ezZ7dYiuJ20
View the full press kit here with the press release, spec sheet and downloadable product images
Pricing & Specs:
Freelite 1 -1 lb. 10 oz. (6 oz. lighter than previous model) - MSRP $369.95 USD
Freelite 2 - 2 lbs. (8 oz. lighter than previous model) - MSRP $409.95 USD
Freelite 3 - 2 lbs. 6 oz. (9 oz. lighter than previous model) - MSRP $479.95 USD
MSR Pitch Ideas
Products for holiday gift guides (good entry products to get your family & friends started hiking, camping, or backpacking!). All of the below products are currently available.
Trail Shot Pocket-Sized Water Filter - Clean water all day—without the weight. Designed to hide in stash pockets and deploy quickly, this tiny water filter lets you drink directly from sources along the trail for instant hydration, and fill your vessels with clean water. Easy one-handed operation filters one liter in a mere 60 seconds, so you can get back on the trail quickly and moving again. At just 142 g (5 oz.), the TrailShot water filter is the ultimate filter for fast-paced, high-mileage adventurers, like trail runners, hikers, fast-packers, and mountain bikers.
Titan 2-Pot Set - This entire pot set nests together in one lightweight, compact package. When you need to carry multiple pots but don't want to carry extra weight, the Titan 2 is the perfect solution for melting snow and boil-only meals.