Noble Biomaterials spring 2022
Media Kit
Noble Biomaterials, Inc. is a global leader in antimicrobial and conductivity solutions for soft surface applications. The company produces advanced material technologies designed for mission-critical applications in the performance apparel, healthcare, industrial, and emerging wearable technology markets. Its flagship brands, X-STATIC®, Ionic+™, and CIRCUITEX®, are used by hundreds of world-class licensees to provide odor elimination, infection prevention/management, biometric monitoring, and conductive protection benefits. Its headquarters and manufacturing facilities are located in Scranton, PA, and the company has offices in Europe, Asia, and South America. www.noblebiomaterials.com
media contact
Kevin Nicol-Lints
Senior Account Manager
kevin@verdepr.com
spring 2022 product launches
What’s New?
Flylow knows a thing or two about the kind of apparel that’s needed for comfortable, active-lifestyle mountain living. But they also know that living that active life leads to sweat, dirt, and odor. Which meant they needed an antimicrobial treatment that is second to none.
Enter Noble Biomaterials.
Ionic+ Durable is a silver-based fabric finish that is an effective, expedient way to deliver antimicrobial benefits. It is applied at the finishing stage, allowing for maximum design freedom and production flexibility. The novel solution meets or exceeds the state-of-market performance, and while the application has achieved a 50x wash durability rating, the self-cleaning, odor-eliminating ionized silver will ensure fewer washes to help conserve water, energy, and natural resources, as well as reduce fabric degradation over time.
Starting in Spring ‘22, Ionic+ will now be the exclusive antimicrobial treatment for any applicable Flylow gear, meaning you’ll wash and smell-less, and focus more on active living.
Shaw Shirt
Inspired by downhill bikers and enduro riders but perfectly suited to everyone else, the Shaw Shirt is a streamlined, long-sleeve tech T that offers a layer of fabric protection from the sun and those inevitable crashes. This shirt feels lightweight and airy. It’ll wick sweat off your back and save your arms from a farmer’s tan. Plus, it’s got Ionic+ treatment to keep the stench of too many rides between washings away. Streamlined stitch lines were made to wear with a pack and it comes with a handy glasses wipe under the hem.
And if you really want to show off those tanned and toned forearms? The Shaw will also be available in '22 with a saucy 3/4 sleeve option.
MSRP: $75
Lopez Polo
This may be a polo shirt, but we bet you’ll wear it riding bikes not horses. With a light, breathable fabric and casual fit, the Lopez Polo fits loose for running, biking, and hiking on muggy days. It dries fast and is always ready for the next adventure. Thanks to Noble Biomaterial’s anti-stink magic, it won’t even smell, so you can travel with this shirt and wear it for long stretches between laundromats.
MSRP: $65
Moonlight Shirt
Meet the Moonlight Shirt, a lightweight hoody made with 50+ UPF, for breezy days that include sun and water.
The Moonlight Shirt is your daily protector for all things sunny. Hiking in southern Utah? Strolling the beach at low tide? Outdoor activities devoid of shade often require protection from the sun but don’t allow us a break from overheating. The solution: The quick-drying and airy feeling Moonlight, built for breezy days that include sun and water. With 50+ UPF, you can spend all day in this lightweight hoody without worrying about whether you slathered enough sunscreen on your arms.
MSRP: $80
Honey Henley Shirt
A light, full-coverage top for mountain bikers or anyone who wants protection from the elements.
Downhill mountain bikers or anyone who wants a light, full-coverage top will appreciate the Honey Henley for its sophisticated design features. First, you’ll get long-sleeve protection from dust, sun, and wind but in a light, breathable fabric that wicks sweat. Secondly, you’ll get sleek Henley buttons up top that add a touch of discrete style and a hidden cloth for wiping your sunglasses clean. An added Noble Biomaterial treatment beats odor-causing bacteria from even starting, which keeps you smelling like you just stepped out of the shower—even when you’re covered in mud.
MSRP: $75
Garrett Shirt
For mountain biking, you need a short-sleeve tech T built for active use. The Garrett Shirt is that and more.
Whether you’re a downhill biker, a cross-country rider, or someone who commutes to work on their bike, the Garrett Shirt has you covered. With Noble Biomaterial treatment for anti-stink, this wicking, stretchy fabric moves with you and could go multiple rides without a wash. It has mesh panels on the side and neck for air flow and breathability and streamlined style lines to work better with a pack. For the simplistic design of this shirt, we drew inspiration from the DH world to make it tough, durable, and ready to descend. Bonus: Check under the hem for a hidden, microfiber lens cloth to clean your glasses.
MSRP: $65