GORE-TEX expands innovative Outerwear On Demand program to prominent East Coast ski resorts
Premium garment rentals now available at Killington Ski Resort and Jay Peak Resort
ELKTON, Md. (November 21, 2023) – The GORE-TEX brand, synonymous with high-performance, durable technical fabrics, is taking the on-hill snowsports experience to new heights with the expansion of its Outerwear on Demand program to Killington and Jay Peak ski resorts in Vermont. This expansion marks the first time that the ski clothing rental program is available to consumers east of the Rocky Mountain region.
Outerwear On Demand is a stress-free ski and snowboard clothing rental program that makes it easier than ever to hit the slopes in great looking, highest performing jackets and pants—no packing, lugging, or splurging required. Since launching four years ago, Outerwear on Demand has built on its success with the rental program's introduction across 13 resort and retail locations throughout North America. The program is poised to expand into Vermont's vibrant winter sports communities that see nearly 4 million visitors during the ski season.
With the availability of Outerwear on Demand now in Vermont, it creates the perfect opportunity for those families and adventurers who are new to the sport and aren’t yet ready to invest in high-end gear as well as infrequent skiers and snowboarders who don’t go to the mountain often enough to warrant buying premium gear. Outerwear on Demand also offers streamlined convenience for travelers without compromising on the quality of technology while vacationing.
“As we launch this exciting partnership with both Killington and Jay Peak, we're not just offering gear; we're providing an unparalleled experience,” says David Newey, Market Development,- Outerwear On Demand, W. L. Gore & Associates, Fabrics Division. “Our collaboration is about bringing convenience, performance and cutting-edge GORE-TEX product technology directly to the enthusiasts on the slopes. We are thrilled to partner with these premier destinations and work together to offer a new customer experience and an enhanced option for those new to snowsports or winter sports lovers looking for a better on-mountain experience.”
Crafted with GORE-TEX product technologies, each garment offers the GORE-TEX GUARANTEED TO KEEP YOU DRY™ promise, windproof protection, and superb breathability, all while delivering premier comfort, performance and style for various conditions. The GORE-TEX brand has stood at the pinnacle of outdoor durable performance, protecting snowsports recreationists and outdoor enthusiasts for years, setting the stage for the Outerwear on Demand program, assuring a hassle-free rental experience and providing ski and snowboard enthusiasts with the most technical garments on the mountain.
“Enjoying a day on the slopes begins and ends with being comfortable and adequately protected from the conditions, and we are thrilled to offer GORE-TEX Outerwear on Demand in conjunction with our other top-of-the-line rental equipment,” says Killington Director of Snow Sports, Dave Beckwith. “This rental program offers an unmatched apparel option at our resort and is the perfect solution for infrequent skiers and for travelers looking for convenience.”
For eco-conscious consumers, the Outerwear on Demand program presents an alternative option, offering skiers and snowboarders “usership” in addition to traditional “ownership.” This is made possible by the lasting durability of GORE-TEX products.
“Jay Peak is excited to partner with Outerwear on Demand this season as it is something that our guests have been asking about for years,” says Jaime Stenger, Director of Retail and Resort Programming for Jay Peak Resort. “Until now, we were not able to find a quality product offering that is as stylish as it is super hardwearing on the slopes. These GORE-TEX garments check all the boxes and the support program behind Outerwear On Demand is seamless.”
After each rental, Outerwear on Demand’s garments are subject to a thorough, multi-point professional inspection and then professionally cleaned. Once refreshed to the company’s high standards, the garments are returned to service for their next adventure.
"Renting with Outerwear on Demand delivers an unparalleled rental experience, comfort in any weather condition, and maximum enjoyment of winter pursuits with our renowned GORE-TEX product technology — all without the need to own or carry several pieces of gear," explains Chris Brennan, Outerwear On Demand Lead, W. L. Gore & Associates, Fabrics Division. "Our mission is to reach more consumers and provide greater access to an awesome GORE-TEX product experience, as well as offer Resort and Rental Partners a simple rental business solution designed to give their guests the quintessential GORE-TEX product experience. We can do so by leveraging an exceptionally technical and resilient range of garments designed to endure the regular wear and rigorous cleaning of a premium garment rental program.”
For additional details about the program, please visit www.gore-tex.com/experience/rentals
About Gore
W. L. Gore & Associates is a global materials science company dedicated to transforming industries and improving lives. Since 1958, Gore has solved complex technical challenges in demanding environments — from outer space to the world’s highest peaks to the inner workings of the human body. With more than 12,000 Associates and a strong, team-oriented culture, Gore generates annual revenues of $4.5 billion. For more information, visit gore.com and gore-tex.com
# # #
MEDIA CONTACT
Elias Marsh
Verde Brand Communications
Tel +1 303 304 0715