OrthoLite® unveils two new sustainable insole technologies – HybridPlus-Bio™ and HybridPlus-Recycled™
AMHERST, Mass. (November 18, 2021) – OrthoLite®, the industry leader of branded, high-performance and comfort footwear solutions, expands its range of eco formulations with the release of OrthoLite® HybridPlus-Bio™ and HybridPlus-Recycled™ insole technologies. With formulations that elevate the total eco content of the insoles to 57-percent and 50-percent, respectively, these two new innovative technologies set a new standard for sustainable insoles.
Both new formulations are the result of OrthoLite’s expanding commitment to its Zero Waste initiative and the creation of more sustainable footwear solutions and close the loop on production waste material, and come in direct response to the increasing demand from OrthoLite brand partners for more sustainable product solutions. The new HybridPlus formulations present an opportunity to elevate sustainable best practices across process and product while supporting sustainability goals without compromising comfort and performance.
OrthoLite HybridPlus-Recycled provides the unprecedented ability to elevate the eco-content of your insoles to 50-percent. The unique blend of 7-percent recycled rubber powder and 43-percent recycled PU foam achieve a total 50-percent recycled content -- which uses less petroleum and less energy, while adding less to landfills. This allows the new technologies to provide all the comfort consumers expect with the eco-friendly features they demand.
OrthoLite HybridPlus-Bio offers 57-percent total eco content with the formulation of 7-percent bio-oil derived from castor, 43-percent recycled production waste foam, and 7-percent recycled rubber. The blend combines Hybrid and bio-oil formulations to further reduce the use of petroleum.
Ideal for a wide range of applications, both the OrthoLite HybridPlus-Recycled and the OrthoLite HybridPlus-Bio deliver sustainable comfort and performance critical in insole, strobel and upper applications. The formulations create a cooler, drier environment inside all categories of footwear, so consumers can feel and perform their best.
“Through the creation of our dedicated in-house recycling facility, OrthoLite continues to invest in the development of more sustainable solutions that optimize our supply chain from end to end by capturing and repurposing waste material. The new HybridPlus technologies are a direct result of these investments,” said John Barrett, President of OrthoLite. “Pursuing sustainability has been one of OrthoLite’s core values since the company launched 25 years ago with insoles containing recycled rubber. Our commitment to furthering sustainability in footwear is not always the easy way forward, but it is most certainly the right one as we enter our next 25 years. We look forward to affecting positive change faster by working with our global supply chain and brand partners to invest in and implement circular solutions.”
As a vertically-integrated U.S. company with facilities around the world, OrthoLite collaborates with its brand partners to create and produce custom insole formulations that deliver unrivaled comfort and performance. For additional information on the new HybridPlus-Recycled and HybridPlus-Bio technologies, please visit ortholite.com.
About OrthoLite®
OrthoLite, headquartered in Amherst, Mass., is the world’s #1 supplier of open cell foam technology found in more than 500 million shoes across all categories each year from brands such as Adidas, ASICS, Bata, Clarks, Cole Haan, Converse, Danner, ECCO, Everlane Jordan, Kenneth Cole, Lacoste, New Balance, Nike, Reebok, Rothy’s, Sanuk, Timberland, Toms, Wolverine and Vans. OrthoLite has a long-standing history of meaningful partnerships and sponsorships that demonstrate a dedicated commitment to supporting its customers, consumers, brand partners and the footwear industry. OrthoLite is the Official Insole sponsor of the New York Yankees, and strong supporter of the Two Ten Foundation. Stay up to date with company news by visiting OrthoLite.com and following OrthoLite on Facebook, Instagram, Twitter and LinkedIn. To learn more about the benefits of OrthoLite or to purchase a pair of insoles, visit www.ortholite.com.
Media Contact: Verde Brand Communications | Julie Evans | 970.946.0856 | Julie@verdepr.com