Verde voice blog

Tim Caddis is the CEO and Founder of CADDIS, an eyewear brand that crushes age stereotypes. He has founded new companies and worked for some of the most respected brands in the apparel and specialty sporting goods industries. Lifestyle brands such as Patagonia, L.L. Bean, Filson, Kona, and many more have trusted his methods and guidance on significant issues that steer ships over long periods of time. He has been asked to conduct lectures at the Stanford School of Design, the San Francisco Academy of Art, the California College of Arts, Outdoor Retailer, FlyFishing Retailer, and Interbike.

Jacques Rene is an experienced business leader who works cross-functionally to achieve tangible results and organizational change. Currently serving as the leader of the Fabrics Division for W.L. Gore & Associates, Jacques leverages his broad skills to drive a customer-focused strategy. Jacques has demonstrated the ability to set goals, create strategy, drive execution, and manage performance in a variety of roles.

This week’s guest on Channel Mastery is the newest member of USA Cycling, CEO Brendan Quirk. Brendan is a veteran in the cycling industry and brings a background in racing to his new role at USA Cycling, ​​the nation’s governing body for cycling that oversees the disciplines of road, track, mountain bike, cyclocross, and BMX.

NFTs are dominating the news and now the outdoor recreation market. In this episode, I sit down with the co-founder of Bike Club NFT, Tyler Benedict, and ambassador Louise Vardaman to talk about how the community was started and how others can get involved.

We’re excited to welcome Jason Blevins as we discuss what sparked him to start The Colorado Sun, a member-owned public benefit corporation, and his career covering the outdoor industry on the Western Slope of Colorado. We discuss his recent article about the optimistic outlook for the ski industry based on the demand for ski lift infrastructure in the US.

We’re humbled to welcome back to the show, Scott Buelter, CEO of Ascent360 - a data-driven marketing platform that has grown tremendously in the past couple of years as a result of the pandemic directing more and more purchases online.