Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
For decades, the glue that held the outdoor and specialty markets together to was the sales reps. Independent or in-house, sales representatives were the first point of contact, the primary relationship, and the most prominent link between brands and retailers.Here’s the thing: they still are.
Read MoreBalega International, a leading sock brand in the run specialty market, aims to eliminate the most common ailment among runners with its innovative new UltraGlide sock.
Read MoreOur very own Marisa and Chris visited Social Media Marketing World 2019 and learned how to strengthen influencer and ambassador marketing and how to reframe building teams. Here’s what they learned.
Read MoreSeattle-based Mountain Safety Research®, today mails Issue 1 of the Mountain Safety Research Newsletter.
Read MoreMSR introduces the WhisperLite™ Stove, a powerful, efficient, and compact liquid fuel stove allowing mountaineers to achieve the same performance in the wind and cold as expedition stoves, but with less weight.
Read MoreSeattle-based Mountain Safety Research® (MSR®), introduces its first ever brick and mortar retail storefront. The newly constructed MSR Retail Store is now open year round in Seattle according to the schedule below.
Read MoreSince the debut of its first shelter in 1973, Seattle-based Mountain Safety Research® (MSR®) has set the standard for high quality backpacking tents and shelters.
Read MoreGCI Outdoor is proud to announce the introduction of its newest chair; the Freeform Zero Gravity Lounger. Unlike a typical Zero Gravity chair, the Freeform Zero Gravity Lounger features GCI Outdoor’s patent-pending Freeform Leg Rest Technology™, which allows users to raise their legs up while staying upright.
Read MoreSeattle-based MSR®, the high-performance outdoor equipment brand, introduces the compact and ultralight Front Range™ Tarp Shelter, a versatile, spacious and all-season tarp shelter designed for parties of up to four.
Read MoreUncharted Supply Co. is proud to announce three exciting new products that will debut at Outdoor Retailer Summer Market (booth #24138-SL) this month. The SEVENTY2™ Pro Survival Kit, Triage Kit and Rapid Raft offer adventurers, outdoor enthusiasts and preparedness junkies new tools to confidently overcome emergencies of any scale.
Read MoreIn celebration of Global Running Day today, Under Armour wraps up its 30-day #StartTogether challenge on the MapMyRun app, which encouraged runners to log 30 miles in 30 days.
Read MoreRoyal Robbins, today announced the launch of Hemp Travel Socks, a new product category specifically designed to meet the rigors of active travel through a highly sustainable material solution.
Read MoreAfter accepting applications for the second-annual 36 Hours in Kitsbow film series, a program giving anyone the chance to showcase their favorite cycling adventure, Kitsbow is excited to debut the first of six short films.
Read MoreSeattle-based MSR, the high-performance outdoor equipment brand, introduces an updated line of Ceramic Nonstick pots using durable Fusion®ceramic coating – the most durable option MSR has found for premium, nonstick ceramic to date.
Read MoreThe customer is the marketer today.We all know it, right? Compare how much time you spend reading reviews or checking social feeds versus the amount of time you spend reading ads, watching ads, listening to ads on the radio. There’s no comparison, especially today with the access we have to ad blockers, etc.
Read MoreOutdoor Research expanded its decades-long commitment to making products in the U.S. by investing in a new manufacturing facility that opened in April, doubling the number of OR staff building apparel and gear onshore.
Read MoreSeattle-based Mountain Safety Research® (MSR®), the high-performance outdoor equipment brand, has announced its newest development in safe water, the Thru-Link™ In-Line Microfilter.
Read MoreOpen Sky, a wilderness therapy program, is excited to announce the launch of its SKYlights podcast.
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