Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Rossignol, a global leader in winter-sports is accelerating its commitment to initiatives addressing climate change, including its longtime partnership with Protect Our Winters (POW). In addition to stepping up its overall global commitment which will help fuel POW’s new European chapters, Rossignol is launching its “White Friday” promotion during the first week of the holiday buying season, Nov 28th to Dec 2nd, 2019.
Read MorePeter Kearns of 180Commerce slips us a cheat sheet of sorts, with the top four areas of focus every specialty brand leader must care take before, during and after the make-or-break business window that is the Holidays.
Read MoreI speak with Kristi Mohn and Gabbi Adams, two of the women leading the charge in expanding and developing Gravel Racing across America and the launch of their newest event - the Big Sugar gravel race in Betonville, Arkansas.
Read MoreBalega has officially opened the application portal today for its sixth annual Impi ambassador team. For 2020, Balega welcomes applicants from around the globe to help represent Balega by spotlighting the brand’s core pillars – performance, excellence, harmony, creativity and community. Applications will be accepted through November 30, 2019.
Read MoreA co-produced BRAIN tribute episode to Ed Zink. A founder of Durango’s iconic road race, the Iron Horse Bicycle Classic. Ed also was the visionary behind Durango’s hosting of the 1990 World Mountain Bike Championships. Many would say with confidence that Ed Zink put Durango on the global “map” as a global mountain bike destination.
Read MoreWhen researching high-performance apparel, today’s consumers are bombarded with a dizzying array of technologies promising what are often unprovable benefits. At its core, though, most consumers are after something quite simple - does a piece of technical apparel help them feel perceivably better?
Read MorePEARL iZUMi introduces a number of new shoes, including the brand’s first ever shoe designed specifically for gravel riding, a women’s style designed exclusively for indoor studio cycling and a new top performing road shoe featuring a full carbon-fiber sole.
Read MoreShār Snacks appoints Verde Brand Communications as its public relations and communications agency of record.
Read MoreBalega is proud to launch a limited edition collection of Hidden Comfort socks to benefit the Lesedi Project.
Read MoreThe U.S. House of Representatives passed H.R.823, the Colorado Outdoor Recreation and Economy (CORE) Act today. The CORE Act is the first statewide Colorado wilderness legislation to pass the U.S. House of Representatives in over a decade.
Read MorePEARL iZUMi introduces the Wander studio collection. While created predominantly for indoor cycling and spin classes, the Wander Collection is perfect for women planning to split their time both inside and outside the gym.
After a wide reaching webinar with the National Bicycle Dealers Association (NBDA), Ryan Atkinson talks to us about the importance of evolving when it comes to how consumers purchase not only bicycles, but other products as well.
Read MoreJen Gurecki joins me on this episode and after sharing the mic with her, I have to say, she just embodies the word entrepreneur. She is Co-founder and CEO of Coalition Snow, a women’s-specific ski hardgoods company, Editor-in-Chief of Sisu Magazine, and as of Oct. 14, 2019, a specialty brick-and-mortar retailer.
Read MorePEARL iZUMi upgrades its PI / Black product line for fall and winter seasons.
Read MoreOpen Sky, a wilderness therapy program nestled in the mountains of southwest Colorado and the canyonlands of southeast Utah, is excited to share the first 10 episodes of their SKYlights podcast. The bi-weekly series explores the unique value that nature and adventure therapy programs provide on the journey toward wellness, self-discovery, and growth.
The Conservation Alliance Board of Directors welcomes Brady Robinson as the organization’s new Executive Director. Robinson will begin his role on November 1, 2019.
velofix, leading mobile bike shop, establishes U.S. headquarters in Austin, Texas and adds new experienced team to support franchise partners.
Read MoreThe official launch and online availability of the new coffee table book The Man Behind the Maps: Legendary Ski Artist James Niehues. The culmination of his lifelong work and passion for the mountains, this art-quality book is a compilation of more than 200 individual resort trail maps.
Read MoreRossignol is expanding the brand’s legacy of supporting women in their pursuit of mountain adventure and accomplishment with the launch of their new We Rise women’s initiative
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