Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Another installment of the series for effectively communicating as a specialty business during the Coronavirus crisis. This broadcast focuses on taking steps forward and the paradigm shift that is happening right now as we continue to learn how to navigate through these difficult times.
Read MoreFour key measures you should know about for your brand that are in the COVID-19 stimulus package.
Read MoreWe outline the best practices for your brand as we start thinking through what our new normal is and how we work through this challenging time in a tasteful way.
Read MoreKristin dives deeper into communicating with your audience during a fast-moving crisis. Focusing specifcally on Coronavirus (COVID-19).
Read MoreWe highlight companies and organizations from varying industries that are responding well to the crisis and are following a similar response framework to what Kristin outlines in the podcast.
Read MoreThinking about allowing your employees to work from home? Here are tips that we use to manage a remote workforce effectively.
Read MoreAddressing the coronavirus, also known as COVID-19, and how your company should be responding to and planning for this developing situation.
Read MoreKristin and the Verde team provide a framework for helping specialty brands communicate successfully during the Coronavirus (COVID-19) crisis.
Read MoreDirector of Bike Betonville, Aimee Ross, discusses their relationship with Visit Betonville, economic growth and creating an inclusive cycling environment.
Read MoreBikeRumor.com founder, Tyler Benedict, provides insight on spreading content across multiple channels and navigating today's media landscape.
Read MoreJerod Foster is an Associate Professor of Practice in the Department of Journalism and Creative Media Industries at Texas Tech University. He’s also an editorial commercial photographer focusing on outdoor and conservation.
Read MoreIsabelle Faus, Nathaniel Coleman, Nikki Smith, Nina Williams, Sean Bailey are newest members of SCARPA climbing roster.
Read MoreIn this show, we’re going to deep dive on three things you need to know for 2020 when it comes to successfully serving today’s connected shopper.
Read MoreMSR, the worlds leading snowshoe manufacturer, introduces a new snowshoe kit for 2020: the Evo Ascent Kit for adventurous winter hikers.
Read MoreLo & Sons, the Brooklyn-based designer and manufacturer of premium travel bags, is partnering with The Renewal Workshop to repair Lo & Sons’ returns and excess inventory totaling more than 5,000 pounds thus far. The Renewal Workshop is the leading provider of circular solutions for apparel and textile brands and will be repairing and reselling Lo & Sons bags on its website in 2020.
Read MoreRoyal Robbins announces a new retail concept with stores opening in Denver and Seattle this summer. The stores will be Royal Robbins’ next generation designs and first retail openings since the company was acquired by Fenix Outdoor in 2018. Retail spaces will offer a one-of-a-kind, travel guide-enabled shopping experience.
Read MoreMachines for Freedom Founder, Jennifer Kriske is my guest today on this episode of the Channel Mastery podcast. Jennifer and I discuss the why behind founding the brand, how she was able to build the loyal following, apparel in independent bike shops and the relationship between Specialized and Machines for Freedom.
Read MoreCTS, Carmichael Traning Systems, a pioneer brand in the endurance coaching industry, celebrates 20-years of guiding and inspiring 20,000-plus athletes since its founding in 2000.
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