Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
We know how hard it is to fit in moments for self care - also known as eating three meals a day - during OR, so we pooled our team’s local knowledge of Denver to assemble a list of eat and drink options to remove one more barrier to your nourishment and fun.
Read MoreFrom ski touring to rock climbing, and trail sports to mountaineering, SCARPA, the leader in high-performance footwear for more than 80 years, will introduce cutting-edge new products across the range of performance mountain sports for Fall 2020.
Read MoreFall 2020, Gregory debuts first-ever 100% recycled pack, game-changing new technology for skiers and better digital organization paired with versatility for travelers.
Read MoreCamber Outdoors announces the appointment of five new board members: Katie Carlson – Vice President of Human Resources, Brooks Running; Hawi Keflezighi – owner of Hawi Management; Eileen Mulry – Vice President of Human Resources, SRAM; Victoria Payne – Chief Financial Officer and Vice President, Mountain Khakis; and Traci Reandeau – Vice President Global People and Culture, Fuerst Group.
Read MoreIn this episode, you’ll get to hear straight from The Big Gear Show founders why they believe so much in this audacious launch, why they’ve brought together outdoor and bike, why they’ve hired on two past trade show directors in bike and outdoor to lead the charge, and their take on the opportunity for specialty hardgoods manufacturers to endear today’s connected shopper.
Read MoreThe Channel Mastery Podcast announces that SNEWS will be the co-presenting sponsor, along with Verde Brand Communications, for specific monthly episodes created just for specialty business and brand leaders in the active outdoor lifestyle industries.
Read MoreThe Marketplace Institute and Bobsled Marketing Founder, Kiri Masters shares her expertise and tips on navigating Amazon's Marketplace for specialty brands.
Read MoreIn today’s show, Locally duo Mike and Teddy bring us their insights on where today’s consumer is on the ever-evolving ‘decision journey.’ They also share insights that make the trends we’re seeing in retail and marketplace evolution highly relevant to our specialty businesses.
Read MoreFree Country, a 30-year-old iconic producer of outdoor active apparel, has teamed up with Verde Brand Communications to direct its public relations efforts, effective immediately.
Read Morevelofix has released its first wave of corporately-owned Mobile Bike Shops, now servicing Austin and Houston, Texas; Tampa, Florida; San Jose, Calif.; Raleigh, N.C.; and Vancouver, British Columbia.
Read MoreYou’re about to meet the artist and team behind Open Road Ski Company and Man Behind the Maps. James Niehues is The Man Behind the Maps. He’s defined on-snow resorts through his illustrated maps and is the point of terrain reference for countless skiers and riders.
Read MoreAthletic Greens, the ultimate daily all-in-one supplement, announces its partnership with USA Cycling for the upcoming 2020/2021 season.
Read MoreVelofix CEO, Chris Guillemet and I discuss this evolution in the context of the future of the mobile bike shop. Where the channel is headed in the near future is not what you might expect.
Read MoreOutdoor Research will partner with professional cycling team Rally Cycling as the team’s official off-the-bike apparel sponsor for the 2020 racing season.
Read MoreTriggerPoint, a leader in massage tools in the athletic and personal wellness markets, today announces the launch of the TriggerPoint IMPACT™ Percussion Massage Gun. Designed to prepare your muscles and help you recover faster pre- and post- workout, the high-performance IMPACT™ massage gun delivers controllable and targeted deep tissue massage with four speed settings. With an affordable retail price of $199.99, the new IMPACT™ also boasts a quiet, brushless motor which maximizes battery life and reduces noise.
Read MoreThe 1Climb Foundation unveils its first wall in partnership with adidas Outdoor. The flagship wall is located in Jorgeson’s hometown, Santa Rosa, California, at the local Boys and Girls Club of Greater Santa Rosa.
Read MoreLOGE Camps announces the launch of its Sustainable Travel Program, in conjunction with Giving Tuesday, as part of the brand’s promise to continually increase and evolve its efforts in sustainability and environmental impact. The program will allow all LOGE-goers to opt in’ to the $3 donation program when booking. Donations will support non-profit organizations, Cool Effect™ and Trees for the Future.
Read MoreThe new ambassador team represents a shift for the consumer-centric brand that has a long history in event sampling and is now adding a new element to highlight its raving fans.
Read MoreWe ALL access adventure with our vehicles, or have at some point. But for some reason, the communities are separate. I see that changing, as does Frank, and that’s what we explore in this episode. What’s more, you’ll get to discover the best channels to genuinely tap into the vehicle-supported adventure community, learn how and why they congregate and most important? Why the DIY-community is so powerful in this space.
Read MoreWe are joined by Annelise Loevlie, CEO of Icelantic Skis to discuss how Icelantic leverages a continually refreshed channel strategy in today's ever-changing market.
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