OrthoLite creates world's first and only aerogel-infused open cell pu-foam, O-Therm™ — an innovative new thermal insole technology that sets a new standard in cold-weather footwear protection.
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Building upon the success of their Aspen retail “pop-up” boutique, Rossignol is excited to open the doors to its larger, permanent retail location in downtown Aspen. Located at 534 E Cooper Avenue, the new 2,500 square-foot location offers a broader selection of the brand’s technical outerwear and lifestyle apparel, and an exclusive Rossignol demo experience for men, women, and juniors.
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Felt Bicycles is excited to announce the return of professional cyclist Travis McCabe to its stable of athletes, where he’ll focus on gravel races and other endurance events.
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Brian Stephenson, Director of Snowbound Festival discusses a new membership platform, the future of in-person events and much more.
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This week’s Consumer Behavior Report: Why brick and mortar is on the comeback and five characteristics of businesses most likely to recover from a crisis. See if how your business ranks today.
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The top six trends in social media marketing that should be guiding your strategy for the new year. This is your guide to rising above the noise online today and connecting with your target consumer in an authentic way.
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Po Campo CEO & founder, Maria Boustead discusses strategic channel shifting, product development and the cycling industry amid COVID-19.
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Felt Bicycles is excited to announce that pro triathlete Ashleigh Gentle has renewed her partnership with the Southern California brand for the 2021 season.
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SCARPA North America's Kim Miller discusses equity and the launching 'SCARPA Stands for Guiding Growth - Athlete Mentorship Initiative'.
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In this week’s Consumer Behavior Report: Why consumers feels alone, isolated and adrift right now, and how your brand can help. Hint: demonstrate trustworthiness. The most used social media channels by age group. How the new “consumer culture” is influencing your marketing and PR strategy - like how you should continue to invest in your online experience.
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Scott Buelter, CEO + President of Ascent 360, talks consumer personalization through data & digital marketing for specialty brands in 2021 and beyond.
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In this episode of Channel Mastery, I am joined by Andrew Osborn. Andrew became the VP of Brand Creative at Outdoor Research, a beloved Verde Brand Communications client, after years of working in creative studios and on the design side of advertising agencies. In this interview, we dive into Andrew’s past work, how they quickly shifted production in the pandemic, where OR is headed next, and what 2021 has in store for brand storytelling, consumer engagement, hard goods marketing, and more.
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Felt Bicycles is excited to announce that professional triathlete Braden Currie will partner with the Southern California brand for the next three racing seasons. Currie, who hails from New Zealand, has become a regular presence near the front of many a race in global triathlon. He’s won multiple titles at the Ironman Asia-Pacific Championships and has scored a 7th place finish at the most recent Ironman World Championship event in 2019.
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We are excited to announce Rachel Gardner as Chief Innovation Officer (CIO) at Verde Brand Communications.
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In the first Consumer Behavior Report of 2021, Verde offers insight on: The latest data on consumer sentiment and outlook for the new year, the 10 most popular stories in 2020 from Harvard Business School, and what consumer behavior trends are here to stay in the new year.
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In this weeks Consumer Behavior Report, learn why consumers are concerned about fake news and the vaccine (57% of American’s don’t trust social media for accurate news about the vaccine), how virtual school is impacting Gen Z and the latest numbers from NPD on backcountry-related gear sales. Hint: The outdoor boom is continuing into winter. Read more in this weeks Consumer Behavior Report.
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FORLOH, the first hunting brand to manufacture high-end technical apparel that is 100 percent made in the USA, has released its proprietary Crypsis Snowfall winter camouflage as well as a new solid black colorway across its three-layer apparel for men, women and youth.
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