Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Earl Hunter, President and Founder of Black Folks Camp Too, joins Kristin Carpenter and Alice Baker on this episode of Channel Mastery.Black Folks Camp Too is a marketing-driven business with a mission to increase diversity in the outdoors. Learn what motivated Earl to kickstart Black Folks Camp Too and how he's working with the industry to help bring people of color into the outdoors.
Read MoreIn the spirit of the holidays and one of our favorite Christmas carols, The 12 Days of Christmas, we’re sharing our favorite podcasts in marketing and business. These are the podcasts that we religiously tune into, that we pull insights from, and inspire our strategies. The 12 podcasts that you should be tuning into in 2021 to up-level your marketing strategy and grow your business.
Read MoreEric Porter is a professional mountain biker that I have worked with over the years in a variety of different ways. At the end of every year, he’s traditionally planning his trips for the new year, but just like so many of us in 2020, he had to change how he approached this past year. With cancelled trips, races and essentially all plans, he pivoted to focus on video production and ramped up his Youtube Channel - Porter MTB - over the past year.
Read MoreWhile widespread Black Friday/Cyber Monday sales results are still dripping in, it’s clear that many people committed to the couch over the annual, holiday shopping weekend for some serious online shopping. Check out this weeks consumer behavior report for Black Friday - by the numbers - and how brick and mortar stores fared over one of the biggest shopping weekends of the year.
Read MoreSteve Matous, the president of National Interscholastic Cycling Association (NICA), shares how NICA immediately reached out to partners and sponsors at the start of the COVID-19 outbreak to ensure they could still operate and continue to serve the cycling community, their initiatives to invite newcomers to the sport, the importance of their missions through the pandemic and more.
Read MoreOutdoor Research, a leader in functional outdoor, tactical and medical apparel and accessories, this week announced a new leadership structure with industry veteran Roger Barton taking the helm of the company. Current President Michelle Wardian has been promoted to President and Chief Strategy Officer of Youngone America and will serve on the Outdoor Research Board of Directors.
Read MoreWith a whirlwind 2020 nearing its end, a much needed holiday break is fast approaching. We’re willing to bet your wallet could also use a little break by this time, this year. We’ve rounded up all of the holiday deals our clients are offering this week to spark gift-giving inspiration! Stock up for your loved ones (or yourself!) while the deals last. Remember, these deals may apply to products featured in our annual holiday gift guides!
Read MoreWild Rye founder, discusses the purpose behind Women-Led Wednesday, a day for consumers to support women-led businesses on Nov 25th.
Read MoreBlack Friday is just under two weeks away, which makes it a good time to check in on updated Holiday 2020 predictions: online spending is predicted to increase 33% (over 2019) this holiday season, 38% of consumers will make a deliberate effort to support small businesses this holiday season and shoppers are 9% more likely to shop at a brick and mortar store if they offer curbside pickup or BOPIS. Learn more in this weeks consumer behavior report.
Read MoreOutdoor Research, a longtime leader in outdoor and tactical apparel, has expanded its Protective Essentials Collection this fall, adding two new performance masks with a built-in replaceable filter, along with a range of other protective gear for face and hands, as the spread of COVID during the fall continues to cause concern around public health.
Read MoreIn this weeks episode Kristin speaks to how the recent election and news of a potential COVID-19 vaccine impacted consumer confidence, how social media channels plan to put a stop to misinformation about the potential COVID-19 vaccine and the future of online shopping - livestream shopping and its popularity in China.
Read MoreOuterbike launches an exciting new website feature that will help riders determine which bikes best meet their needs, during a time when it’s difficult to do so in person. This bike finder quiz called “Your Friend in the Bike Business” serves as an interactive guide leading consumers to the bike category that’s best for them.
Read MoreKristin hosts a webinar for the Utah Office of Outdoor Recreation on how to rise above the noise and show up in the NEW consumer decision journey. View the full webinar here.
Read MoreNow that the U.S. election has been called and Pfizer has announced promising results for a COVID-19 results, we can put 2020 in the rearview mirror, right? Not so fast. In this weeks report: How political beliefs might impact your outlook on the economy, Deloitte’s take on 2021 marketing trends (i.e. what consumers are looking for from the brands they love) and how the economy and consumer sentiment were impacted by news of the election and potential COVID019 vaccine.
Read MoreWe love outdoor gear and we love giving gifts! We put together a gift guide with all the best outdoor gear perfect to give this holiday season!
Read MoreFrom high tech touring packs to the latest and greatest freeride drivers - Verde’s ultimate winter wishlist will help you pick the perfect gift for the skier in your life.
Read MoreAs the days get shorter and the weather gets colder, many are searching for ways to keep their kids active while making sure they stay healthy, too. Check out this great list of outdoor gift ideas for kids for endless fun and comfort for your kids this winter.
Read MoreFor the people in your life that just can’t get enough miles on the trail, runs down the mountain or nights spent under a star covered sky - get them what they really need to keep doing what they love this holiday season. We’ve compiled a list of gear to help you pick out the perfect equipment for your adventurous loved ones. Picture it now: a campfire blazing, the ORCA cooler stocked full with some tasty 10 Barrel Brewing IPAs while everyone rests in their GCI Kickback Rocker after a fun filled day. That’s just one of many scenarios this list will help to create.
Read MoreCheck out our list of the best fitness gifts to keep family and friends happy, healthy and safe this holiday season! We’ve compiled a list of the gear that fitness fanatics need to go the extra workout in and feel great while doing it.
Read MoreThis guide is full of gifts to splurge on this year. After this year you or someone you love deserves something extra special for the holidays this season.
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