Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Diamondback Bicycles, a leader in mountain and gravel bike innovation, unveils a new electric bike category to the Spring 2021 collection. The four new Diamondback pavement ebikes incorporate reliable components, commuter ready details and Bosch high-performance motors to efficiently get riders to their destinations.
What you’ll learn: Consumer confidence and optimism are on a good trajectory, but don’t get too excited because there’s still a lot of anxiety and stress out there. Six shopping behaviors consumers say they’ll continue post-pandemic. And why there was such a big decline in brand loyalty in 2020 - and what you can do about it!
Read MoreFor more than 38 years, Costa Sunglasses has prioritized protecting the watery world it calls home. Today, the brand is proud to release its first-ever Protect Report highlighting three-plus decades of supporting coastal communities, cleaning coastlines and waterways, eliminating single-use water bottles and much, much more.
Read MoreA special encore replay episode of our most downloaded show ever featuring Machines for Freedom founder Jennifer Kriske. Kriske talks inclusivity and the cycling industry as a whole.
Read MoreSCARPA’s new fully biodegradable shoe, the Mojito Bio was recognized this month as industry winner in the third-annual Outdoor Retailer Innovation Awards. The Mojito Bio is the first 100-percent biodegradable shoe with a performance rubber sole.
Read MoreIn February, SCARPA unveiled an extensive commitment to sustainability along with a series of initiatives designed to bring the Italy-based company in line with the highest international standards.
SCARPA has led the ski market for a decade by making the best-selling and highest performing backcountry ski boots, the award-winning Maestrale and Gea family. For Fall 2021, SCARPA unveils the next incarnation of these boots, while adding to its inventory with the new F1 LT WMN.
Read MoreSCARPA launches its “SCARPA Stands for Guiding Growth” Athlete Mentorship Initiative. This initiative will guide SCARPA’s mission to create more diversity, equity and inclusion in the climbing and outdoor sports community.
Read MoreGregory was awarded an Outdoor Sports Industry Performance Award by the NPD Group.
Read MoreIn this weeks Consumer Behavior Report: Why some economists are calling 2021 the “Year of the Consumer,” the biggest emerging consumer behavior trends for 2021, and how your brand’s trustworthiness and digital security translate to the bottom line.
Read MoreCosta Sunglasses, maker of high-performance, adventure-ready eyewear, is expanding its core performance line to include extended sizing in two of its best-selling frames, Ferg and Spearo.
Read MoreCan we start talking about (and marketing) travel again? What brands pivoted their marketing at the right time and how that increased sales and lead to lasting relationships with more outdoor enthusiasts, and much more.
Read MoreCosta teams up with Verde to craft communications supporting well-known eyewear brand’s focus on sustainability, performance for fishing, water sports.
OrthoLite creates world's first and only aerogel-infused open cell pu-foam, O-Therm™ — an innovative new thermal insole technology that sets a new standard in cold-weather footwear protection.
Read MoreBuilding upon the success of their Aspen retail “pop-up” boutique, Rossignol is excited to open the doors to its larger, permanent retail location in downtown Aspen. Located at 534 E Cooper Avenue, the new 2,500 square-foot location offers a broader selection of the brand’s technical outerwear and lifestyle apparel, and an exclusive Rossignol demo experience for men, women, and juniors.
Read MoreFelt Bicycles is excited to announce the return of professional cyclist Travis McCabe to its stable of athletes, where he’ll focus on gravel races and other endurance events.
Read MoreBrian Stephenson, Director of Snowbound Festival discusses a new membership platform, the future of in-person events and much more.
Read MoreThis week’s Consumer Behavior Report: Why brick and mortar is on the comeback and five characteristics of businesses most likely to recover from a crisis. See if how your business ranks today.
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