The top six trends in social media marketing that should be guiding your strategy for the new year. This is your guide to rising above the noise online today and connecting with your target consumer in an authentic way.
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Po Campo CEO & founder, Maria Boustead discusses strategic channel shifting, product development and the cycling industry amid COVID-19.
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Felt Bicycles is excited to announce that pro triathlete Ashleigh Gentle has renewed her partnership with the Southern California brand for the 2021 season.
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SCARPA North America's Kim Miller discusses equity and the launching 'SCARPA Stands for Guiding Growth - Athlete Mentorship Initiative'.
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In this week’s Consumer Behavior Report: Why consumers feels alone, isolated and adrift right now, and how your brand can help. Hint: demonstrate trustworthiness. The most used social media channels by age group. How the new “consumer culture” is influencing your marketing and PR strategy - like how you should continue to invest in your online experience.
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Scott Buelter, CEO + President of Ascent 360, talks consumer personalization through data & digital marketing for specialty brands in 2021 and beyond.
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In this episode of Channel Mastery, I am joined by Andrew Osborn. Andrew became the VP of Brand Creative at Outdoor Research, a beloved Verde Brand Communications client, after years of working in creative studios and on the design side of advertising agencies. In this interview, we dive into Andrew’s past work, how they quickly shifted production in the pandemic, where OR is headed next, and what 2021 has in store for brand storytelling, consumer engagement, hard goods marketing, and more.
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Felt Bicycles is excited to announce that professional triathlete Braden Currie will partner with the Southern California brand for the next three racing seasons. Currie, who hails from New Zealand, has become a regular presence near the front of many a race in global triathlon. He’s won multiple titles at the Ironman Asia-Pacific Championships and has scored a 7th place finish at the most recent Ironman World Championship event in 2019.
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We are excited to announce Rachel Gardner as Chief Innovation Officer (CIO) at Verde Brand Communications.
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In the first Consumer Behavior Report of 2021, Verde offers insight on: The latest data on consumer sentiment and outlook for the new year, the 10 most popular stories in 2020 from Harvard Business School, and what consumer behavior trends are here to stay in the new year.
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In this weeks Consumer Behavior Report, learn why consumers are concerned about fake news and the vaccine (57% of American’s don’t trust social media for accurate news about the vaccine), how virtual school is impacting Gen Z and the latest numbers from NPD on backcountry-related gear sales. Hint: The outdoor boom is continuing into winter. Read more in this weeks Consumer Behavior Report.
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FORLOH, the first hunting brand to manufacture high-end technical apparel that is 100 percent made in the USA, has released its proprietary Crypsis Snowfall winter camouflage as well as a new solid black colorway across its three-layer apparel for men, women and youth.
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Earl Hunter, President and Founder of Black Folks Camp Too, joins Kristin Carpenter and Alice Baker on this episode of Channel Mastery.Black Folks Camp Too is a marketing-driven business with a mission to increase diversity in the outdoors. Learn what motivated Earl to kickstart Black Folks Camp Too and how he's working with the industry to help bring people of color into the outdoors.
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In the spirit of the holidays and one of our favorite Christmas carols, The 12 Days of Christmas, we’re sharing our favorite podcasts in marketing and business. These are the podcasts that we religiously tune into, that we pull insights from, and inspire our strategies. The 12 podcasts that you should be tuning into in 2021 to up-level your marketing strategy and grow your business.
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Eric Porter is a professional mountain biker that I have worked with over the years in a variety of different ways. At the end of every year, he’s traditionally planning his trips for the new year, but just like so many of us in 2020, he had to change how he approached this past year. With cancelled trips, races and essentially all plans, he pivoted to focus on video production and ramped up his Youtube Channel - Porter MTB - over the past year.
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While widespread Black Friday/Cyber Monday sales results are still dripping in, it’s clear that many people committed to the couch over the annual, holiday shopping weekend for some serious online shopping. Check out this weeks consumer behavior report for Black Friday - by the numbers - and how brick and mortar stores fared over one of the biggest shopping weekends of the year.
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Steve Matous, the president of National Interscholastic Cycling Association (NICA), shares how NICA immediately reached out to partners and sponsors at the start of the COVID-19 outbreak to ensure they could still operate and continue to serve the cycling community, their initiatives to invite newcomers to the sport, the importance of their missions through the pandemic and more.
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Outdoor Research, a leader in functional outdoor, tactical and medical apparel and accessories, this week announced a new leadership structure with industry veteran Roger Barton taking the helm of the company. Current President Michelle Wardian has been promoted to President and Chief Strategy Officer of Youngone America and will serve on the Outdoor Research Board of Directors.
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With a whirlwind 2020 nearing its end, a much needed holiday break is fast approaching. We’re willing to bet your wallet could also use a little break by this time, this year. We’ve rounded up all of the holiday deals our clients are offering this week to spark gift-giving inspiration! Stock up for your loved ones (or yourself!) while the deals last. Remember, these deals may apply to products featured in our annual holiday gift guides!
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