Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
As campsites begin to book up, now is a great time for journalists and media outlets to discuss camping trends and the gear and brands that go along with it. Don’t get left behind - reach these camping planners early in the season while they are planning for trips and purchasing gear.
Read MoreFew voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For this winter, our clients gear was named some of the best of the best.
Read MoreLeaves are changing, temps are dropping - fall is falling. It’s that time when we reach for our collective beanies, don those comfy leggings, and hit the pumpkin patch. As much as we at Verde, and the brands we represent, love to head deep into an adventure, we’re still human - meaning you can catch us leaf peeping or picking out that perfect pumpkin. With this in mind, we decided to get in touch with our #basic side this fall and share our best recommendation for you and your readers. BYOPSL - bring your own pumpkin spice latte.
Read MoreSure, travel may still be closed off in many places, but we’re returning to normal, and that means there is a boatload of built-up demand. So despite the damper on big trips, we’re still seeing more interest in travel and the outdoors than ever. So, how do you write a holiday gift guide to reach these folks and their loved ones?
Read MoreWe’re not only going to share our favorite gifts for skiers but also help you identify the hottest trends and most-searched-for topics in skiing. This means that you can not only have a great gift guide, but you can optimize it to stand out in this competitive landscape.
Read MoreDiscover which brands in the outdoor industry are based in the US and produce the gear we love right here in our own backyard. Verde works with several brands who have committed to produce gear in the USA. Learn about these brands and what they are manufacturing.
Read MoreFew voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For this winter, our clients gear was named some of the best of the best.
Read MoreWarm weather is upon us (or will be soon)! With this, we have a host of new gear and trends to share. First up, we have a whole new sport in winging, or wing surfing, then we’ll cover some trends that will help keep folks protected and comfortable as they head into the outdoors. These latter trends may seem small, but as the number of people that are venturing out has exploded, its small steps forward in comfort, like these, that will keep those people coming back for years to come.
Read MoreIn order to grow participation in the sports we love, we need to move beyond the ‘typical’ influencer and ambassador profile. We need a more diverse group of athletes, influencers, and ambassadors to encourage participation and create a safe and inviting industry for all. While it may take a bit more time and effort, it will pay dividends on multiple levels.
Read MoreFew voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. This winter, our clients gear was named some of the best of the best. See all of the wins here.
Read MoreOver 50 Outside, a program created by Outdoor Research, Oboz, and Osprey in collaboration with 52 Hike Challenge and In Solidarity is pleased to announce the launch of its second annual program.
Read MoreSummer doesn’t have to end this holiday season for the fish or water sport enthusiasts in your life. Whether you’re shopping for a dedicated angler or a crazy canoe enthusiast, Verde has hand-picked the below collection of fish and water sports products from our industry-leading group of brands. Yakima offers several solutions to more easily transport your rods or watercraft, Slingshot has the extreme sports junkies covered, and apparel brands like Outdoor Research will fill out your wardrobe in no time. Cap the day off with a fine pour of Wyoming Whiskey. Read on to all of our favorite fish and water sports gift picks for 2022.
Read MoreSure, travel may still be closed off in many places, but we’re returning to normal, and that means there is a boatload of built-up demand. So despite the damper on big trips, we’re still seeing more interest in travel and the outdoors than ever. So, how do you write a holiday gift guide to reach these folks and their loved ones?
Read MoreFew voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For the summer of 2022, our clients gear was named some of the best of the best for everything from backpacking to travel apparel. See all of the wins here.
Read MoreAs Labor Day approaches, we’ve wrapped up some great gear suggestions—whether you plan on hosting a backyard BBQ, sneaking one last camping trip in for the season, or stocking up for the long-awaited, post-pandemic tailgating season, we’ve got you covered.
Read MoreDads have long been known to be lovers of the outdoors, whether it’s simply getting out for a walk, or sharing passions like camping or skiing with their children. Plus, fathers, in their busy lives, often enjoy the versatility and utilitarian nature of outdoor clothing and gear. Then we have the gearheads, many of us here at Verde are lucky enough to have had our gear obsessions passed down from our parents. The link between Dads and their gear is boundless, so let’s break down our favorite Father’s Day gifts that you can share with Dads and readers alike.
Read MoreIn honor of Bike Month, these are the best new bike products that have been released this spring, and some of our other favorites. Whether your readers are mountain bikers seeking out the toughest trails, townie-riding commuters, or road cyclists searching for a new personal record, all of these riders are seeking out the best gear for their next ride.
Read MoreOutdoor Research, the Seattle based manufacturer of outdoor apparel, in April officially launched its Spring 2022 plus-size collection of outdoor apparel for women — the most comprehensive line of technical apparel designed to work as a system available to date on the market.
Even though winter is just kicking into high gear, we wanted to share some new gear coming down the pipeline from a few of our favorite brands. These are some of the best new pieces for fishing.
Read MoreEven though winter is just kicking into high gear [at least here in Colorado], we wanted to share some new gear coming down the pipeline from a few of our favorite brands.
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