Public Relations, Communications, & Digital Marketing for Outdoor Brands
Verde voice blog
Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Spring is officially here– and for some that might mean blooming flowers or warmer weather, however, in my mind, spring triggers one thing – the kick-off to thru-hiking season! I’m Alexa, a Director at Verde, I embarked on my 2013 Appalachian Trail hike in the snow on March 30 from Georgia, and my Pacific Crest Trail thru-hike in 90-degree temperatures from Mexico on May 5, 2017. With two thru-hikes under my belt, and now working in the outdoor industry, I love talking gear, and thinking about all of the products that I would bring on a future thru-hike.
Prepare for your solar eclipse camping with some out of this world gear from our brands! On April 8, 2024 a total solar eclipse will cross North America, passing over Mexico, United States, and Canada! Campgrounds in “eclipse states” are booking up, with reservations increasing by more than 500% in Arkansas and Vermont, 300% in Oklahoma and Ohio, and more than 100% in Texas, New York, and Missouri, Forbes reports.
Few voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For this winter, our clients gear was named some of the best of the best.
Few voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For this winter, our clients gear was named some of the best of the best.
Warm weather is upon us (or will be soon)! With this, we have a host of new gear and trends to share. First up, we have a whole new sport in winging, or wing surfing, then we’ll cover some trends that will help keep folks protected and comfortable as they head into the outdoors. These latter trends may seem small, but as the number of people that are venturing out has exploded, its small steps forward in comfort, like these, that will keep those people coming back for years to come.
Few voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. This winter, our clients gear was named some of the best of the best. See all of the wins here.
Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine and PackTowl, announced today the hire of Jaime Buyagawan as its new National Sales Manager. Buyagawan brings 29 years of experience, spanning across different positions within the industry, to this role.He began his work in the outdoor industry on the sales floor at REI Co-op and has since worked in sales leadership positions for The Sherpa Group Two, CamelBak and Sea to Summit.
Few voices in the outdoors and active lifestyle world have a voice as powerful as Outside Magazine. Long trusted by outdoor enthusiasts, the annual Outside Buyers Guides are some of the most prestigious picks for outdoor gear - especially the coveted Editors Choice. We’re honored to represent such a wide array of brands that continue to produce innovative gear year after year. For the summer of 2022, our clients gear was named some of the best of the best for everything from backpacking to travel apparel. See all of the wins here.
Dads have long been known to be lovers of the outdoors, whether it’s simply getting out for a walk, or sharing passions like camping or skiing with their children. Plus, fathers, in their busy lives, often enjoy the versatility and utilitarian nature of outdoor clothing and gear. Then we have the gearheads, many of us here at Verde are lucky enough to have had our gear obsessions passed down from our parents. The link between Dads and their gear is boundless, so let’s break down our favorite Father’s Day gifts that you can share with Dads and readers alike.
Even though winter is just kicking into high gear, we wanted to share some new gear coming down the pipeline from a few of our favorite brands. These are some of the best new pieces for fishing.
Even though winter is just kicking into high gear [at least here in Colorado], we wanted to share some new gear coming down the pipeline from a few of our favorite brands.
Many of Verde’s clients have looked at what they can do, with the resources they have, to fill the need for PPE and other services. Those who do not have manufacturing capabilities pivoted messaging and fulfillment to help support their customers, employees and their communities.
PackTowl®, the maker of the best-selling quick-drying microfiber towels on the market, will transition their Reno, Nevada factory into a production facility for non-medical grade cloth masks.
Manufacturing Personal Protection Equipment (PPE) is now deemed essential, and if your specialty brand is thinking about pivoting to PPE production, Verde is here to help. In this resource, we highlight a number of Verde clients that have pivoted their production to answer to the global need for more Personal Protective Equipment (PPE). Below is a resource guide to assist you and your specialty business in effectively communicating your investment in PPE manufacturing efforts.
