Public Relations, Communications, & Digital Marketing for Outdoor Brands
Verde voice blog
Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Spring is officially here– and for some that might mean blooming flowers or warmer weather, however, in my mind, spring triggers one thing – the kick-off to thru-hiking season! I’m Alexa, a Director at Verde, I embarked on my 2013 Appalachian Trail hike in the snow on March 30 from Georgia, and my Pacific Crest Trail thru-hike in 90-degree temperatures from Mexico on May 5, 2017. With two thru-hikes under my belt, and now working in the outdoor industry, I love talking gear, and thinking about all of the products that I would bring on a future thru-hike.
Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, announces five new delicious freeze-dried entrees for Spring 2024. Having a long history in freeze-dried food manufacturing, the company leans on its 70-year history to introduce the following gourmet adventure meals: Fiesta Beef & Vegetable Bowl; White Bean, Chicken, & Green Chile Stew; Drunken Noodles with Chicken; Pesto Pasta with Chicken; and Beef Bolognese.
As campsites begin to book up, now is a great time for journalists and media outlets to discuss camping trends and the gear and brands that go along with it. Don’t get left behind - reach these camping planners early in the season while they are planning for trips and purchasing gear.
Astronaut Ice Cream, the original source for freeze-dried astronaut ice cream developed with NASA in 1974, launches four new products into orbit for Fall 2023. With its long history of making freeze-dried treats, Astronaut Ice Cream is excited to add two new flavors to its freeze-dried sandwich lineup: Cookies & Cream and Mint Chocolate Chip. The brand’s popular freeze-dried Cinnamon Apples Wedges also make a return to Earth, and a brand-new bundle offering is sent into the cyber (purchasing) universe -- an Astronaut Collection Pack, containing one of each of its ice cream sandwich flavors and freeze-dried fruit offerings.
Boulder, Colo.-based Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, announces a revamped Emergency Meal Kit offering that allows you to build your own custom kit for three or seven days, and choose the meals you want to have included in your own personalized survival meal kit. The available kits include a meat, vegan, and vegetarian, and each custom kit offers a diverse range of meal options, from homey classics to global favorites.
Bikepacking season is here! Over the past few years, bikepacking has exploded in popularity, with search volume growing more than 2x since 2017. This year, our Verde brands have rounded up a handful of products that are good considerations if you're gearing up to head out on your own trip, or write about new products for this popular adventure sport.
Astronaut Ice Cream, the original source for freeze-dried astronaut ice cream developed with NASA in 1974, is now available for purchase on its redesigned website, the Smithsonian Air and Space Museum, Disney Theme Parks, Universal Studios, Ron Jon Surf Shops, and Paper Source stores, as well as select outdoor retail stores.
Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, celebrates 40 years of making the best sunglasses on the water in 2023 by growing its hybrid category of frames. New to the lineup for the spring, Mainsail and Aleta are your day-to-day sunglasses that stay stylish while relaxed on land and ready to perform while out on the water.
Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, announces today its latest partnership within its ‘Environmental Access and Education’ give back vertical, with the Young Masterminds Initiative nonprofit organization. Specifically, Backpacker’s Pantry will provide financial support to its Camping to Connect program for youth from Black, Indigenous and People of Color (“BIPOC”) communities in New York and Colorado. Backpacker’s Pantry will also make food donations throughout the year for their excursions.
Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, welcomes Duane Primozich as the company’s new CEO. In this role, Primozich will work closely with owner and head chef Soraya Smith to continue Backpacker’s Pantry’s 71-year legacy of delivering the highest quality, best tasting gourmet adventure meals to consumers, while maintaining the family’s vision of the business.
