Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
From running more to crushing that summit, folks around the world set their sites on a better version of themselves. To help in this pursuit, we’ve gathered a list of products from our great brands that can help your readers chase their dreams and resolutions, plus a couple of events that can be the goal themselves.
Read MoreOutdoor Research promoted Liz Wilson to its Senior Vice President of Global Product Creation. Wilson is tasked with leading the Product Creation team and product development process from concept to consumer, including: product and technology innovation, sourcing, materials, design, merchandising, and quality control.
Outdoor Research expanded its Essential Coverage Collection with a new 3-Layer Face Cover. The ASTM compliant Face Cover is made in the brands Seattle, Washington, factory and features a hassle-free built-in filter, and improved fit.
Read MoreStarting next week, a portrait of Charles Crenchaw, the first African American to summit Denali, will begin being displayed at the Bradford Washburn American Mountaineering Museum. The portrait, commissioned by Outdoor Research and Seirus, aims to facilitate conversation about diversity in the outdoors.
Read MoreWith its new Spring 2022 line, Outdoor Research, the Seattle-based leader in outdoor apparel and gear, releases a collection of products directly tied to core company values — community, collaboration, innovation, passion and curiosity. The new collection yields an exceptionally groundbreaking and thoughtful program, highlighting the results of working thoughtfully with collaborative partners.
Read MoreThis July 4th, whether you plan on hosting a backyard BBQ with family and friends, celebrating the occasion at a campground, cooling off at the lake or taking a hike, the following essentials are our top picks for the holiday weekend.
Read MoreInspired by the lack of truly technical apparel and layering systems in inclusive sizes, Outdoor Research, the Seattle based manufacturer of outdoor apparel, will introduce extended and plus sizing in a range of base layers, insulation and shells for Fall 2021 and Spring 2022.
Building on its growing U.S. and off-shore manufacturing capabilities, Outdoor Research (OR), a leading manufacturer in the outdoor and tactical apparel industries, hired David Hein this month as General Manager of Military and Tactical.
Outdoor Research continues the important conversation about creating a more inclusive space in the outdoor community with its new film, Escaladora. The short film shares the story of a community leader and OR ambassador, Monserrat Alvarez Matehuala, who is creating a space where women of color can come together as a community through climbing.
Let’s be honest, it can be hard to get the right gift for Father’s Day. They say they don’t want anything, and obviously, showing up empty-handed is not an option. So, Verde has put together gifts that will be sure to wow Dad this year! Check out some of our favorites like the National Park X Wyoming Whiskey bottle, a relaxing GCI Outdoor Chair, and many other amazing gifts that Dad will love!
Read MoreWhile flowers and chocolate are great, they can get a little boring after a while. Verde has all the cool Moms out there covered with our favorite gifts! Check out our picks that include the Juno H20 from Gregory, the SunShade Comfort Pro Rocker from GCI Outdoor, and tons of other gifts to make this year’s Mother’s Day amazing!
Read MoreOutdoor Research, a leader in functional outdoor, tactical and medical apparel and accessories, this week announced a new leadership structure with industry veteran Roger Barton taking the helm of the company. Current President Michelle Wardian has been promoted to President and Chief Strategy Officer of Youngone America and will serve on the Outdoor Research Board of Directors.
Read MoreOutdoor Research, a longtime leader in outdoor and tactical apparel, has expanded its Protective Essentials Collection this fall, adding two new performance masks with a built-in replaceable filter, along with a range of other protective gear for face and hands, as the spread of COVID during the fall continues to cause concern around public health.
Read MoreFrom high tech touring packs to the latest and greatest freeride drivers - Verde’s ultimate winter wishlist will help you pick the perfect gift for the skier in your life.
Read MoreAs the days get shorter and the weather gets colder, many are searching for ways to keep their kids active while making sure they stay healthy, too. Check out this great list of outdoor gift ideas for kids for endless fun and comfort for your kids this winter.
Read MoreFor the people in your life that just can’t get enough miles on the trail, runs down the mountain or nights spent under a star covered sky - get them what they really need to keep doing what they love this holiday season. We’ve compiled a list of gear to help you pick out the perfect equipment for your adventurous loved ones. Picture it now: a campfire blazing, the ORCA cooler stocked full with some tasty 10 Barrel Brewing IPAs while everyone rests in their GCI Kickback Rocker after a fun filled day. That’s just one of many scenarios this list will help to create.
Read MoreWe’ve put together a mix of unique gifts to keep the badass lady in your life cozy this upcoming holiday season! From great jackets and coats to canned cocktails this list has some great ideas from Verde’s best brands.
Read MoreLooking for a gift for that eco-conscious person in your life? Or want to choose a gift that holds a little more meaning? What better way than to gift that special someone a product that’s sustainably made. We compiled a list of some of our favorite gifts that are produced sustainably and made with eco-friendly materials. You’ll feel good about these gifts and so will the person receiving them.
Read MoreSpoil your boyfriend, husband, father or brothers this year with some of the best products for any outdoor lover. From a stealth and technical FORLOH down jacket, to the Gregory Supply duffel to store all the other essentials, we have something “for him” at any price point.
Read MoreOutdoor Research adds Sespe Group, a sales agency representing the brand in the Southwest territory, to its team. Sespe Group and founder Chris Morrisette will represent OR in California, Arizona, Nevada and Hawaii.
