In today’s episode, I share the story of my own consumer decision journey through signing up for one of the toughest endurance mountain bike events out there, the Leadville 100 MTB.
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Only a skier and mountaineer could bring this amount of chill to the charged world of e-commerce. Dan Nordstrom, previously of ski bumming, Nordstrom.com, and Outdoor Research and currently of Roundhouse Collective, is my guest today. He rarely gives interviews – let alone live interviews to a packed house – and this one is back-to-back genius.
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Today I talk with Rich Hill about brand/retailer relationships, what a healthy outdoor industry looks like and how understanding transactional value can help determine strategy for distribution and sales channels.
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The August issue of Outside Magazine dropped yesterday. In it, writer Mya Frazier and executive editor Michael Roberts investigate how Amazon is changing the outdoor market. Today, I interview Michael Roberts about the process, what was learned, and how only fools will predict what’s going to happen.
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In this week’s show, I interview our “wintersports correspondent,” Teddy Schiavoni. Full disclosure: He had no idea he had an official title at Channel Mastery! But he’s earned it (and so much more) with his amazing insight and insider knowledge of snowsports, retail and the evolution of both industries.
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Wes and his team brought home the coveted Retailer of the Year award from Grassroots. In this episode, he shares the top takeaways from the Grassroots Connect buying show, which took place in Knoxville, Tenn., June 14-17, 2018.
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As today’s guest, Larry Pluimer, says, “If you don’t have an Amazon strategy, you don’t have a brand strategy.” In today’s episode, Larry explains how Amazon approaches search and advertising, and what brands need to know.
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Frank Hugelmeyer is leading the RV Industry Association. On top of guiding this BOOMING industry, he’s also encouraging all factions of the outdoor rec economy to unify in one voice as part of the Outdoor Recreation Roundtable. His is a big picture vision that takes all the details into account.
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Johannes Ariens’ enthusiasm is infectious. As the co-founder of LOGE Co., he is jumping into nearly every hard-as-you-know-what category: retail, hospitality, lodging and mid-range brands. Yet he and his team are cleaning up in every way. Why? Because they know their customer.
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I just got back from the Overland Expo West and was bowled over by the enthusiasm, the products and some of the most brilliant customer-centric market and experiences I’ve seen anywhere. Contributing to that brilliance are my guests on today’s episode, Matt and Tom Henwood of Main Line Overland.
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Today I talk with Erik Saltvold about the state of the bike industry, the rise of e-bikes, the curious catch-22 of bike share programs, and how cycling literally saved a town.
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On today’s episode, I speak with Sarah Lockwood, the founder and CEO of College Outside. She has revolutionized the gear/outdoor rec program relationship. Her organization works with colleges and outdoor brands to get the schools the gear they need, and to help brands connect with this crucial age group.
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Would you believe the news in the outdoor markets is coming at us almost as fast as the national political news? On today’s episode, my good friend and outdoor retailer extraordinaire, Wes Allen, is here to bounce around takes on the latest three HUGE stories in the outdoor markets.
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Meet Paul Kirwin. His company, Channel Signal, collects, aggregates and analyzes reviews to help brands more quickly and more efficiently deliver for their end consumer. Customers are sharing what they want, when they want it, and how they want it to be sold to them. Let’s start to listen…
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Today’s show with Carter Jensen is all about shoppable social commerce, a powerful, contained experience that leads a person from discovery, to engagement, to sharing, to the sales conversion – all on a single social media platform.
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If you follow the bike industry, you’re well aware that not much good news has been pouring in lately. Today on the show, I talk to longtime industry leader (and longtime good friend), Larry Pizzi, about how Accell North America (ANA) is making strides to change that depressing news cycle.
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I was honored to research and present a panel for this year’s Thin Air Innovation Festival in Park City, focusing on providing solutions and what’s working today for business leaders intent on developing a consumer-centric company. My panelists and I explored challenges and solutions to creating a brand with purpose.
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In today’s episode, I close out Season 2 of Channel Mastery with a mindset reset – for motivation, for perspective and for the teams we work so hard for day after day.
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My guest today, Nick Kolobutin of ShipEarly.com, is reshaping the discussion around how manufacturers and retailers work together. The ShipEarly.com platform allows customers to research brands globally and buy the products locally, all while providing a mountain of data.
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Ascent360 works in many industries, but its heart and soul are smack dab in the outdoor industries. So Laura walks us through how we can use the conglomerated numbers of the whole industry and how we can capture, analyze, and AMEND our individual data points to work for our businesses.
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