Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
SnoPlanks unveils its 2021 line of Street Surfer skateboards in collaboration with legendary surfer, Gerry Lopez, with 100% of proceeds directly supporting The Conservation Alliance, a coalition of companies committed to protecting North America’s wild places.
Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, appoints Kenzie Rodriguez as Chief Marketing Officer (CMO). Rodriguez was the former head of marketing and membership of Outdoor Prolink and steps into her new position to continue to lead the Outdoor Prolink team with strategic planning, revenue growth, product development, marketing, membership, branding, and partnerships.
VP of Strategy, Stephen Regenold focuses on connecting with Lola Digital Media’s and AllGear’s consumer through authentic content and new sites
Read MoreMembers of the media, this is your chance to visit your extended family this summer on us! We provide the gear, cover your travels costs, and you enjoy reconnecting with your fam.
Read MoreMore than a year after the murder of George Floyd and ensuing BLM protests, Kristin Carpenter, host of the Channel Mastery podcast, organized a Facebook Live with Camber Outdoors. The live conversation offers an opportunity for brands and businesses in specialty markets and the outdoor industry too ‘check in’ on progress made over the last year [and areas for improvement] in creating a more diverse and inclusive workplace environment.
In this week’s Consumer Behavior Report: Risk Manage Like Your Customers: Four steps to take now in preparation for long-term, future risks, why Patagonia has the best reputation among 100 of the most visible companies and how dinosaur surgeons saved Best Buy.
Read MoreUSA Cycling CEO, Rob Demartini, talks about the monumental growth of the cycling industry through 2021 and the importance of newcomers.
Read MoreMacNeill Pride Group, a diversified global designer and manufacturer of outdoor products and sporting goods, today announced the appointment of Keith Bornholtz as Chief Executive Officer.
Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces its Manifesto - A Commitment to Responsibility & Authenticity in the pro channel. The Manifesto reconfirms the company’s commitment to a clean channel connecting pros, brands, and specialty retailers, at a landmark time as the industry emerges from the pandemic.
Bend-based 10 Barrel Brewing is proud to announce accolades in seven categories; four gold medals—two for the Tiny Haus brand, the first two beers brewed under the brand’s name— along with two silver medals and one bronze medal as part of a double-blind taste-testing that included 1,097 entries from 105 breweries.
Inspired by the lack of truly technical apparel and layering systems in inclusive sizes, Outdoor Research, the Seattle based manufacturer of outdoor apparel, will introduce extended and plus sizing in a range of base layers, insulation and shells for Fall 2021 and Spring 2022.
Gregory announces today another industry first with the launch of its long-awaited Plus Size Collection of backpacks.
Read MoreCosta Sunglasses, maker of high-performance, adventure-ready eyewear, grows its lifestyle collection just in time for summer with two new beach-ready lifestyle frames, the Rincondo and the feminine Maya.
Read MoreCycling Tips Associate Editor, Abby Mickey, discusses combating inequality in cycling, growth of the VeloClub and much more.
Read MoreBuilding on its growing U.S. and off-shore manufacturing capabilities, Outdoor Research (OR), a leading manufacturer in the outdoor and tactical apparel industries, hired David Hein this month as General Manager of Military and Tactical.
There are so many organizations dedicated to this mission that historically haven’t received the same attention and focus from brands in our industry, and our goal is to shine a light on some of these organizations that are dedicated to making a positive change. Take a look at our list.
Read MoreIn this week’s Consumer Behavior Report: What has economists flummoxed when consumer spending is up in Q1, how good is AI at gauging consumer sentiment, and what can we learn from Dick’s Sporting Goods endless stream of new concept stores [Spoiler alert: How to make every customer feel special].
Read MoreOutdoor Research continues the important conversation about creating a more inclusive space in the outdoor community with its new film, Escaladora. The short film shares the story of a community leader and OR ambassador, Monserrat Alvarez Matehuala, who is creating a space where women of color can come together as a community through climbing.
Camber Outdoors Executive Director, Emily Newman & Chief Programs Officer, Renita Smith discuss tools for diversifying the workplace.
Read MoreBEND, OR (May 3, 2021) – Bend-based 10 Barrel Brewing and Bozeman-based Simms Fishing Products are proud to announce a collaborative beer and the latest edition to 10 Barrel’s #drinkitforward program, Reel Good Summer Ale. As with all of 10 Barrel’s Give Back beers a portion of the proceeds from Reel Good benefit Trout Unlimited’s Home Rivers Initiative focussed on the Gallatin River, a project that Simms’ has largely supported since late last year.
Read More
