Scott Buelter, Ascent 360 CEO discusses consumer trends focus in 2021 Q2, specifically hitting on the bike and ski industries.
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Let’s be honest, it can be hard to get the right gift for Father’s Day. They say they don’t want anything, and obviously, showing up empty-handed is not an option. So, Verde has put together gifts that will be sure to wow Dad this year! Check out some of our favorites like the National Park X Wyoming Whiskey bottle, a relaxing GCI Outdoor Chair, and many other amazing gifts that Dad will love!
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In this week’s Consumer Behavior Report: how consumers are reclaiming their power and why they’re prioritizing clarity and honesty, new privacy regulations on your iPhone, and the competitive advantage of gender equity.
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While flowers and chocolate are great, they can get a little boring after a while. Verde has all the cool Moms out there covered with our favorite gifts! Check out our picks that include the Juno H20 from Gregory, the SunShade Comfort Pro Rocker from GCI Outdoor, and tons of other gifts to make this year’s Mother’s Day amazing!
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Sara Gross, Live Feisty founder discusses staying engaged with your consumers, pivoting to virtual events and much more.
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Outside Inc. CEO, Robin Thurston, discusses the company's recent acquisitions, COVID-19 and plans for the future.
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Costa Sunglasses overhauled two of its most trusted and well-loved frames this season, the Blackfin PRO and Fantail PRO - because the best can always get better.
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Diamondback Bicycles, a leader in mountain and gravel bike innovation, unveils a new electric bike category to the Spring 2021 collection. The four new Diamondback pavement ebikes incorporate reliable components, commuter ready details and Bosch high-performance motors to efficiently get riders to their destinations.
What you’ll learn: Consumer confidence and optimism are on a good trajectory, but don’t get too excited because there’s still a lot of anxiety and stress out there. Six shopping behaviors consumers say they’ll continue post-pandemic. And why there was such a big decline in brand loyalty in 2020 - and what you can do about it!
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For more than 38 years, Costa Sunglasses has prioritized protecting the watery world it calls home. Today, the brand is proud to release its first-ever Protect Report highlighting three-plus decades of supporting coastal communities, cleaning coastlines and waterways, eliminating single-use water bottles and much, much more.
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A special encore replay episode of our most downloaded show ever featuring Machines for Freedom founder Jennifer Kriske. Kriske talks inclusivity and the cycling industry as a whole.
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SCARPA’s new fully biodegradable shoe, the Mojito Bio was recognized this month as industry winner in the third-annual Outdoor Retailer Innovation Awards. The Mojito Bio is the first 100-percent biodegradable shoe with a performance rubber sole.
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In February, SCARPA unveiled an extensive commitment to sustainability along with a series of initiatives designed to bring the Italy-based company in line with the highest international standards.
SCARPA has led the ski market for a decade by making the best-selling and highest performing backcountry ski boots, the award-winning Maestrale and Gea family. For Fall 2021, SCARPA unveils the next incarnation of these boots, while adding to its inventory with the new F1 LT WMN.
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SCARPA launches its “SCARPA Stands for Guiding Growth” Athlete Mentorship Initiative. This initiative will guide SCARPA’s mission to create more diversity, equity and inclusion in the climbing and outdoor sports community.
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Gregory was awarded an Outdoor Sports Industry Performance Award by the NPD Group.
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In this weeks Consumer Behavior Report: Why some economists are calling 2021 the “Year of the Consumer,” the biggest emerging consumer behavior trends for 2021, and how your brand’s trustworthiness and digital security translate to the bottom line.
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Costa Sunglasses, maker of high-performance, adventure-ready eyewear, is expanding its core performance line to include extended sizing in two of its best-selling frames, Ferg and Spearo.
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Can we start talking about (and marketing) travel again? What brands pivoted their marketing at the right time and how that increased sales and lead to lasting relationships with more outdoor enthusiasts, and much more.
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Costa teams up with Verde to craft communications supporting well-known eyewear brand’s focus on sustainability, performance for fishing, water sports.