Welcome! Find the latest news and best practices on the media relations, digital marketing, social media and announcements from our clients and friends, plus the latest adventures from the Verde crew. #VerdeVoice
Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, welcomes two new lifestyle frames to its spring 2022 collection - Salina and Paunch. Inspired by salty surf and tropical locales, Salina and Paunch have a sleek, adventure-ready style designed to look good and play hard no matter your plans.
Read MoreTwo leading Pacific Northwest brands, Outdoor Research and Dovetail Workwear – both known for making high-quality, hard working and great-fitting apparel – teamed up for Spring 2022 to create a collection of outdoor accessories built to support outdoor enthusiasts and working women in occupations where durability and performance cannot be compromised.
Read MoreTailwind Nutrition, a leading provider of simple and complete sports nutrition products for endurance athletes, is celebrating its 10 Year Anniversary this month by introducing a new limited edition Recovery Mix flavor plus much more.
Read MoreThe Iron Horse Bicycle Classic will celebrate its 50th anniversary May 27-30 at the annual celebration of cycling in Durango, Colorado.
Read MoreIn honor of Bike Month, these are the best new bike products that have been released this spring, and some of our other favorites. Whether your readers are mountain bikers seeking out the toughest trails, townie-riding commuters, or road cyclists searching for a new personal record, all of these riders are seeking out the best gear for their next ride.
Read MoreOutdoor Research, the Seattle based manufacturer of outdoor apparel, in April officially launched its Spring 2022 plus-size collection of outdoor apparel for women — the most comprehensive line of technical apparel designed to work as a system available to date on the market.
We are excited to have Liza Amlani on to discuss accelerating speed to market in the retail space, how to successfully address inefficiencies by limiting waste and using customer-focused digital technologies across channels in the retail space, and the importance of preparing for unprecedented events like COVID-19, and more. In a rapidly changing climate such as the one we live in, it is vital for companies to be confident in making swift changes to their business to ensure longevity.
Read MoreCosta Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, brings next-level performance and style to its spring 2022 collection with the new Lido. Versatile, stylish, and packed with performance features, Lido is where form meets function.
Read MoreOrthoLite®, the 25-year industry leader of branded, high-performance and comfort footwear solutions, introduces OrthoLite ESD Shield®, the world’s first and only mechanically-bonded electrostatic discharge protection insole technology.
Read MoreThe world of beer can be pretty confusing. You know it’s cold and refreshing, and you probably know your go-to order when out to eat with friends, but what makes an IPA an IPA? Or a Hazy a Hazy…, and what the heck makes a Lager a Lager? But more importantly, have you heard of one of the newest styles that’s making waves in the beer world - the Cold IPA? Today, you'll figure out exactly what makes this fresh style of IPA so delicious!
Read MoreEven though winter is just kicking into high gear, we wanted to share some new gear coming down the pipeline from a few of our favorite brands. These are some of the best new pieces for fishing.
Read MoreBrands serve as a gateway to the outdoors, which comes with the responsibility to be good stewards of our natural resources. Marketing campaigns, influencer content, and media coverage inspire people to get out and enjoy the outdoors. This means brands can have a huge impact on the way people interact with the outdoors. So, how can your brand use its position to become better trail stewards? And why should you care?
Read MoreThe Conservation Alliance sent grants totaling $775,000 to organizations working to protect wild places across North America. Funding will help conservation groups in 13 states and provinces secure new land and water protections.
Read MoreCosta Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, brings next-level performance to two more of its legacy frames for spring 2022. The enhanced Reefton PRO and Tuna Alley PRO feature new performance upgrades that keep your frames locked in place and vision clear so you can focus on the fish.
Read MoreWe are elated to have Bradley Schurman on to discuss the shift in perception of what it means to be “old,” how industries are changing their approach to attracting different age groups, the way Bradley and The Super Age approach this ever-changing climate, and more. It is clear that the definition of what it means to be “old” is changing. As a medicine, healthier lifestyles, and technology continue to advance, companies will need to adjust internally and externally.
Read MoreWe chat with Shane Kinkennon - an executive coach and master facilitator. Shane knows a lot about how wise business leaders respond to the pressure to change. We asked him to explain what exactly he observes from his CEO-level clients. He makes a compelling case that now is the time for brand leaders to think not only about the mechanics of adapting to change but the ins and outs of how they lead their teams and employees.
Read MoreTailwind Nutrition, the complete nutrition provider to athletes, will be the exclusive hydration and supporting protein recovery partner of the Ragnar Trail Series throughout the 2022 calendar year. Ragnar is a long distance, overnight relay running event that seeks to create memorable relationships for friends and the running community to push their limits, on little amounts of sleep, in unique locations throughout the world.
Read MoreTim Caddis is the CEO and Founder of CADDIS, an eyewear brand that crushes age stereotypes. He has founded new companies and worked for some of the most respected brands in the apparel and specialty sporting goods industries. Lifestyle brands such as Patagonia, L.L. Bean, Filson, Kona, and many more have trusted his methods and guidance on significant issues that steer ships over long periods of time. He has been asked to conduct lectures at the Stanford School of Design, the San Francisco Academy of Art, the California College of Arts, Outdoor Retailer, FlyFishing Retailer, and Interbike.
Read MoreJacques Rene is an experienced business leader who works cross-functionally to achieve tangible results and organizational change. Currently serving as the leader of the Fabrics Division for W.L. Gore & Associates, Jacques leverages his broad skills to drive a customer-focused strategy. Jacques has demonstrated the ability to set goals, create strategy, drive execution, and manage performance in a variety of roles.
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